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Indonesia Buy Now Pay Later (BNPL) Market and Investment Opportunities Report 2021-2028 - ResearchAndMarkets.com

July 16, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Jul 16, 2021--

The “Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics” report has been added to ResearchAndMarkets.com’s offering.

According to the Q4 2020 BNPL Survey, BNPL payment in the country is expected to grow by 76.7% on annual basis to reach US$ 1571.8 million in 2021.

Buy Now Pay Later (BNPL) is emerging as one of the most popular FinTech products in the country. While Kredivo is the pioneer in this segment, nearly all major e-commerce platforms and FinTech companies are offering the BNPL payment option. The pay later feature offered by Ovo is one of the most used services in Indonesia. Other key players include GoPay, Shopee, and Traveloka.

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With the growing popularity of digital loans in the country, the BNPL payment is expected to take market share from credit cards in Indonesia. This is supported by the fact that Ovo has more active users than credit card companies in the country. Moreover, the growing popularity of BNPL payment method is reflected in the fact that the number of pay later transactions have increased significantly over the last eight quarters.

Digital payment service providers are looking for potential global investment and mergers and acquisitions to boost the growth of the digital payment industry in the country. With Gojek, announcing the investment from Facebook and PayPal in GoPay, other digital payment providers are looking to merge for remaining competitive in the industry. Two of the top digital mobile payment service providers, Ovo and Dana are looking at a possible merger to boost their presence and compete with GoPay, who has a 60% market share.

Medium to long term growth story of BNPL industry in Indonesia remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 27.4% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 889.7 million in 2020 to reach US$ 8571.6 million by 2028.

This report provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry in Indonesia. The report focuses on data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

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It details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities in Indonesia. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.

Scope

Indonesia BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel

Indonesia Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later in Education: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later in Automotive: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

For more information about this report visit https://www.researchandmarkets.com/r/bfsxcw

View source version on businesswire.com:https://www.businesswire.com/news/home/20210716005393/en/

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KEYWORD: INDONESIA ASIA PACIFIC

INDUSTRY KEYWORD: PROFESSIONAL SERVICES ONLINE RETAIL RETAIL TECHNOLOGY SOFTWARE BANKING

SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 07/16/2021 11:51 AM/DISC: 07/16/2021 11:51 AM

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