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China Maternity Goods Market Report 2021: Market Reached a Value of $20.81 Billion in 2020 - Forecast to 2026 -

September 21, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Sep 21, 2021--

The “China Maternity Goods Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026” report has been added to’s offering.

The China maternity goods market reached a value of US$ 20.81 Billion in 2020.

Maternity goods are utilized by women during pregnancy and the postpartum stage. They generally include clothing items, health care goods and skincare products.

At present, there is a rise in the demand for maternity goods in the People’s Republic of China. This can be accredited to rapid urbanization, inflating income levels and a huge population. Besides this, the rising awareness about the complexities in childbirth and fertility issues are boosting the sales of these products in the country.


Introduced in 1979, the one-child policy was a part of the birth planning program that was designed to control the size of the rapidly growing population in China. However, the Government of China announced a relaxation and replaced it with the two-child policy in 2015.

Consequently, there is a significant rise in the birth rate, which, in turn, has increased the demand for maternity goods in the country. Apart from this, the growing number of working women and the escalating demand for maternity goods during the prenatal and postnatal stages is also strengthening the market growth.

Furthermore, owing to the strong influence of social media platforms and the increasing awareness among individuals about the harmful effects of chemicals, the demand for natural and organic maternity skincare products is increasing. Therefore, some of the leading players are introducing organic product variants. They are also investing in various promotional campaigns to expand their existing consumer base.

Moreover, on account of the continuously increasing popularity of e-commerce platforms, these players are selling their products through different online distribution channels. Looking forward, the publisher expects the China maternity goods market to exhibit strong growth during the next five years.

Break up by Duration:

  • Postnatal Period
  • Pregnancy Period

At present, maternity goods for the postnatal period exhibit a clear dominance in the market.

Break up by Product Type:

  • Nutrients and Health Care Products
  • Maternity Wear
  • Skin Care Products
  • Others

Nutrients and health care products account for the majority of the total market share.

Break up by Distribution Channel:


  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online
  • Brand Stores
  • Maternal Stores
  • Others

Maternity goods are usually sold through supermarkets and hypermarkets in China.

Market Breakup by Province:

  • Guangdong
  • Jiangsu
  • Zhejiang
  • Henan
  • Sichuan

Guangdong province currently enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

Maternity Nutrients and Healthcare Key Players:

  • Health and Happiness (H&H) International Holdings Limited
  • Tomson Group Limited
  • Real Nutriceutical Group Limited

Maternity Wear Key Players:

  • Shanghai October Mommy Network Co., Ltd.
  • Happy House Company
  • Mum &me
  • Nanchang Jingqi Clothing Co., Ltd.

Maternity Skin Care Key Players:

  • Kangaroo Mother
  • Pro Run
  • Pigeon Corporation

For more information about this report visit

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Laura Wood, Senior Press Manager

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SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 09/21/2021 12:38 PM/DISC: 09/21/2021 12:38 PM