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Press release content from Business Wire. The AP news staff was not involved in its creation.
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Press release content from Business Wire. The AP news staff was not involved in its creation.

Action Sports Icon Travis Pastrana Signs Exclusive Sponsorship Agreement with Black Rifle Coffee Company

January 10, 2022 GMT

SALT LAKE CITY--(BUSINESS WIRE)--Jan 10, 2022--

Black Rifle Coffee Company (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, today announced it has signed an exclusive sponsorship agreement with action sports icon Travis Pastrana.

Travis Pastrana continues his commitment to excellence across many disciplines, as displayed in the early 2000’s as he racked up numerous Supercross and Motocross podiums and a Motocross of Nations Championship title. Pastrana continued to blaze trails with his groundbreaking double backflip on a motorbike, has dominated rallying in the U.S. since 2006, and won the ARA Championship in 2021. He has since applied these passions to revolutionize motorsports with Nitro Rallycross in 2021, winning the overall championship in its inaugural year.

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“Travis brings excitement everywhere he goes. His abilities on a bike, in a car, or under canopy have solidified him as one of the most iconic action sports stars that has ever been,” said BRCC CEO Evan Hafer. “The son of a Marine, competitive and driven, Travis is an amazing addition to the BRCC family. From watching his wild stunts while on deployment to becoming friends with him, we couldn’t be happier to officially partner with him and help make some truly amazing content. With everything we have planned this year and beyond, it’s a dream come true!”

Pastrana and BRCC share a passion for pushing the limit, whether it’s roasting the highest quality coffee or testing out new ramps and tricks; an often-irreverent approach to entertaining and engaging with their fans; and a deep connection with America’s servicemen and women.

“I’ve been good friends with a lot of the Black Rifle crew for the last ten years,” said Pastrana. “They have supported me in a lot of the fun projects over the past few years, like bringing Pilot X with a mini gun for us to jump a dirt bike over for the movie, ‘Action Figures’, and paying their own way to fly down and help rebuild with us in Puerto Rico after the Hurricane. If it’s fun or it puts a smile on someone’s face, Black Rifle is in. They truly are America’s Coffee. Doing great things for local communities while pushing the envelope of entertainment. Sleep when you’re dead, drink coffee now…this is going to be an amazing ride!”

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BRCC is a Veteran-founded company that exists to serve coffee and culture to people who love America. The company serves 270,000+ active coffee club subscribers and pours coffee at 17 Outposts, their unique coffee shops, bringing people together through premium coffee and the idea of honoring those who serve this great nation.

To learn more about BRCC, the company’s premium coffee, or check out previous collaboration with Travis Pastrana, visit www.blackriflecoffee.com.

About Black Rifle Coffee Company

Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life. With every purchase made, they give back.

To learn more about BRCC, visit www.blackriflecoffee.com, follow BRCC on social media, or subscribe to Coffee or Die Magazine’s daily newsletter at https://coffeeordie.com/presscheck-signup.

View source version on businesswire.com:https://www.businesswire.com/news/home/20220110005688/en/

CONTACT: Media Contact

Stephanie Reynolds

+1.775.343.5886

BRCC@trailrunnerint.com

KEYWORD: UNITED STATES NORTH AMERICA UTAH

INDUSTRY KEYWORD: FOOD/BEVERAGE SPORTS EXTREME SPORTS LICENSING (SPORTS) RETAIL

SOURCE: Black Rifle Coffee Company

Copyright Business Wire 2022.

PUB: 01/10/2022 10:16 AM/DISC: 01/10/2022 10:17 AM

http://www.businesswire.com/news/home/20220110005688/en