Triton Digital Releases the July 2021 U.S. Podcast Report
NEW YORK--(BUSINESS WIRE)--Aug 19, 2021--
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the July 2021 reporting period (June 28 – August 1, 2021), as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines.
In this reporting period, Stitcher Media remained in the #1 spot on the Top Networks Report with 30M Average Weekly Downloads and 9M Average Weekly Users, followed by NPR with 29M Average Weekly Downloads and 7M Average Weekly Users. The Audacy Podcast Network ranked #3 with 16M Average Weekly Downloads and 5M Average Weekly Users.
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Leading podcasts by Average Weekly Downloads include Crime Junkie (audiochuck), The Ben Shapiro Show (Cumulus Podcast Network), Up First (NPR), and Dateline NBC (NBCUniversal News Group), with NPR News Now (NPR) remaining in the #1 spot this reporting period.
Leading podcasts by Average Weekly Users include NPR News Now (NPR), Up First (NPR), Dateline NBC (NBCUniversal News Group), and Morbid: A True Crime Podcast (Audioboom), with Crime Junkie (audiochuck) remaining in the #1 spot on the Top 100 Podcasts by Users report this period.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact firstname.lastname@example.org.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.
About Triton Digital
Triton Digital ® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics ®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
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SOURCE: Triton Digital
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PUB: 08/19/2021 05:00 PM/DISC: 08/19/2021 05:01 PM