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Press release content from Business Wire. The AP news staff was not involved in its creation.
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Press release content from Business Wire. The AP news staff was not involved in its creation.

TOLERI$K and FinMason Announce Innovative Partnership

November 5, 2021 GMT

MARLTON, N.J.--(BUSINESS WIRE)--Nov 5, 2021--

TOLERI$K, a provider of fiduciary-caliber risk tolerance assessment technology for investment advisors, announces an innovative partnership entailing the seamless integration of its software with FinMason’s proprietary analytics engine.

The primary difference between TOLERI$K and other risk tolerance tools is that it doesn’t just provide a personality profile, but rather assesses each client’s mathematical ability to take risk, while offering accompanying analytics to drive better decisions and more confidence in the process. The integration with FinMason enables TOLERI$K to provide even more value by offering premier portfolio risk analysis, so financial planners and investment advisors can optimize outcomes for the clients they serve.

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Mark Friedenthal, a 25-plus-year veteran of the financial services industry, founded TOLERI$K in 2014 because he saw the need for a smarter, savvier and more insightful risk assessment tool than the options that existed on the market.

“We’ve partnered with FinMason to bring our users the industry’s leading portfolio risk measurement, calibrated neatly to TOLERI$K’s convenient stocks/bonds benchmark scale,” Friedenthal said. “While TOLERI$K was originally built to score the person, our integration of FinMason adds the ability to score portfolios. As a result, advisors now have the ability to easily compare how a client’s portfolio risk stacks up against their TOLERI$K score, enabling more efficient alignment of investment solutions with each client’s unique situation.”

FinMason’s proprietary analytics engine was developed from the ground up on a modern tech stack with flexibility, speed and scale in mind. The platform delivers more than 1,000 analytics on every publicly traded asset in the world, and additional third-party data sets, via a simple API.

“TOLERI$K has the most robust and sophisticated risk tolerance models we’ve seen and is a natural partner for FinMason’s modern risk analytics platform,” said Philip Taylor, CFA, president of FinMason. “We are delighted to support TOLERI$K’s users by allowing them to quickly and easily add portfolio risk analytics to their product lineup.”

ABOUT TOLERI$K

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TOLERI$K is the leader in Fiduciary-Caliber Risk Tolerance Assessment technology for Investment Advisors. TOLERI$K is used by Advisors in wealth management, financial planning, and employer-sponsored retirement plans. TOLERI$K provides a simple and flexible user interface, allowing advisors cloud-based access to a variety of solutions to fit each unique client, prospect, or plan participant’s needs and goals. Harnessing traditional fixed-income mathematics, TOLERI$K provides a deep analytical output expressed in an extremely simple and easy-to-understand format. For more information, visit www.tolerisk.com.

ABOUT FINMASON

FinMason, one of the world’s largest investment analytics engines for financial services platforms, enables WealthTech platforms to accelerate development and time-to-market while retaining control of their user experience. Built with speed, flexibility, and scalability in mind, the financial technology firm calculates and delivers more than 1,000 analytics on every publicly traded asset in the world via one simple API. For more information, visit www.finmason.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20211105005666/en/

CONTACT: Ally Boyle

allyb@gregoryfca.com

267-614-4076

KEYWORD: NEW JERSEY UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE FINANCE CONSULTING BANKING DATA MANAGEMENT PROFESSIONAL SERVICES TECHNOLOGY OTHER TECHNOLOGY

SOURCE: TOLERI$K

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PUB: 11/05/2021 11:22 AM/DISC: 11/05/2021 11:22 AM

http://www.businesswire.com/news/home/20211105005666/en