Sunday Closes $50M Series C to Power a Move Towards Sustainable Lawn and Yard Care
DENVER--(BUSINESS WIRE)--Oct 4, 2021--
Sunday, the emerging market leader in the outdoor home category, today announced a $50M Series C investment led by BOND with participation from Sequoia Capital, Forerunner Ventures, and Tusk Ventures. The funding will enable Sunday to accelerate growth across new product lines like pest control and help the company expand its retail footprint nationwide.
Sunday pioneered an entirely new approach to home and yard care, utilizing cutting edge technology and data to reinvent traditional lawn care practices. Starting with a home address, Sunday uses machine learning, granular property-level data, and aerial imagery to create custom lawn care plans that address the unique climate, pests and other challenges endemic to the homeowner’s zip code.
This investment builds on two years of growth for Sunday, an already established force in the home and garden space. While empowering homeowners to take control of their lawn, Sunday is focused on helping its customers reduce lawn pesticide use by 75,000 pounds and fertilizer waste and potential runoff by 2.5 million pounds in 2022.
“Sunday makes it easy to have a beautiful and healthy yard without toxic chemicals. To reclaim this important space we empower the homeowners who care for it with novel products and a new kind of agtech platform,” said Coulter Lewis, Founder and CEO of Sunday. “With the hard work of our talented team, and support from visionary investors like BOND, we’re creating the future of the American backyard.”
The lawn care industry has not seen innovation in decades. Today, the typical managed lawn in America sees five times more pesticides per acre than what is typically used on industrial farms. Public demand for safer, more accessible lawn care options is increasing, especially in the wake of legal challenges legacy products such as Roundup are facing due to their potential health risks.
Sunday’s technology is empowering customers to do more with less. Leveraging their unique property intelligence (including aerial images and the largest soil database ever created), Sunday offers customers precisely tailored nutrients for their lawns.
“We’re thrilled to partner with Sunday, who is building a modern outdoor homecare brand for consumers who want effective and safe products tailored to their own home and yard,” said Noah Knauf, general partner at BOND, who is joining Sunday’s Board of Directors.
This financing will help support Sunday in their continued mission to make personalized, sustainable outdoor home products more accessible to consumers.
To learn more about Sunday and their latest product offerings visit https://www.getsunday.com/.
Sunday is a startup on a mission to transform America’s lawns with safer, smarter, and sustainable solutions that work. Sunday is committed to making it easy for Americans to grow a backyard that is better for people, pets, and the planet. Learn more at www.getsunday.com.
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