ADVERTISEMENT
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Volvo XC40 Recharge Electric 22MY: Seamless Digital Experience Eclipses Driving Feature Accessibility, Finds Strategy Analytics

August 17, 2021 GMT
Press Image_Volvo XC40 Recharge (Source: media.volvocars.com)
Press Image_Volvo XC40 Recharge (Source: media.volvocars.com)
Press Image_Volvo XC40 Recharge (Source: media.volvocars.com)

BOSTON--(BUSINESS WIRE)--Aug 17, 2021--

Strategy Analytics – A new user experience evaluation from Strategy Analytics’ In-vehicle UX (IVX) group has assessed the Volvo XC40 Recharge Electric 22MY infotainment system and relevant HMI. The result of collaboration between Google and Volvo initiated back in 2016, this system provides a seamless digital experience in and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated behind design, hindering usability.

ADVERTISEMENT

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210817005722/en/

Press Image_Volvo XC40 Recharge (Source: media.volvocars.com)

Although shadowed by the release of Polestar 2, The Volvo XC40 Recharge Electric is Volvo’s first infotainment system powered by Android Automotive OS (AAOS) and provides a seamless digital experience for both iPhone and Android users, consequently rendering Apple CarPlay and Android Auto unnecessary.

ADVERTISEMENT

Diana Franganillo,DirectorIVX and report author commented,“The system has been designed to have some parallelism in appearance and usability not only with smartphone devices, but also with the coexisting Sensus OS, as exemplified with the four-tabbed home view. But in some cases, smartphone resemblance has been taken too far and driving features are not given sufficient importance, are not easy to access whilst driving, and are not obvious enough. The lack of use of icons and color coding to support the system operation whilst driving is more evidence of this.”

Continued Franganillo,“Furthermore, the lengthy and tedious process of logging into Google’s account to link it with the vehicle profiles does not add to the user experience and its aesthetics, which are more Google-like than Scandi, and may establish a functional rather than emotional connection with the user.”

AddedChris Schreiner, Director IVX, “Google Maps-powered navigation and Google Assistant-enabled speech make the vehicle unbeatable in these areas, but limitations in accessing essential driving functionality hinders usability. However, we await the next generation of AAOS, which promises a more contextual, personalizedand customizable experience. And hopefully the return of a more Scandi-Volvo look.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.
#SA_UX

For more information about Strategy Analytics

Service Name: In-Vehicle UX
Service Name: UX Innovation Practice

View source version on businesswire.com:https://www.businesswire.com/news/home/20210817005722/en/

CONTACT: Report contacts:

European Contact: Diane O’Neill, +44 (0)1908 423 669,doneill@strategyanalytics.com

US Contact: Derek Viita, +1 617 614 0772,dviita@strategyanalytics.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: OTHER CONSUMER WOMEN RETAIL AUDIO/VIDEO MEN AUTOMOTIVE OTHER TECHNOLOGY SOFTWARE CONSUMER LUXURY TECHNOLOGY MOBILE/WIRELESS OTHER COMMUNICATIONS MARKETING OTHER RETAIL ADVERTISING COMMUNICATIONS OTHER AUTOMOTIVE GENERAL AUTOMOTIVE

SOURCE: Strategy Analytics

Copyright Business Wire 2021.

PUB: 08/17/2021 10:52 AM/DISC: 08/17/2021 10:53 AM

http://www.businesswire.com/news/home/20210817005722/en