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Press release content from Business Wire. The AP news staff was not involved in its creation.

Streaming Video Alliance West Coast STREAMup Addresses Issues Surrounding Encoding

August 31, 2021 GMT

FREMONT, Calif.--(BUSINESS WIRE)--Aug 31, 2021--

The Streaming Video Alliance (the Alliance), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, is hosting the West Coast STREAMup today, August 31, 2021, from 12:00 to 1:30pm PT. The event is specifically scheduled to accommodate the streaming community on the West Coast for a “lunch and learn,” however it is open to all who would like to participate. The meetup is free of charge, thanks to member company sponsor ServiceNow.

“Encoding remains a complicated and controversial topic inside streaming, and there are many different perspectives on how to optimize encoding, decoding, and transcoding to improve the required bandwidth of high-quality delivery,” said Jason Thibeault, Executive Director at the Streaming Video Alliance. “A monumental challenge is that much of encoding is a black box with carefully guarded secrets on how to fine tune algorithms, profiles, and more. In today’s STREAMup, encoding experts will explore several topics that are top of mind for the industry.”


The West Coast STREAMup will feature:

  • Jan De Cock of Synamedia presenting on “New Codecs & Standards: VVC, AV1 and Beyond.”
  • Xavier Ducloux of Harmonic presenting, “Super Resolution: Application of AI for Smarter Upscaling.”

To learn more and register for the event:

Streaming Video Alliance Demonstrates Open Caching API Interoperability in Industry-First Testbed

The Alliance recently achieved a new industry milestone with its Open Caching Testbed Initiative, demonstrating the interoperability of the Alliance’s Open Caching APIs between multiple providers. With Disney Streaming acting as content origin, Broadpeak and Telefonica implemented several of the Open Caching specifications to demonstrate that the Open Caching concept and technology operate as intended and can connect caches from multiple entities involved in delivering streaming video content. This testbed also validates the Open Caching concept and the Alliance’s specifications.


More technical details about the Open Caching API testbed can be found on the Open Caching microsite at

Members of the Alliance include companies from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members are: Adobe, AfrolandTV, Agile Content, allt, Amazon, ATEME, Brightcove, Broadpeak, Buurst, CBC, Charter Communications, Cisco Systems, Citrix, Comcast, CommScope, Compira Labs, ContentArmor, Conviva, Datazoom, Deutsche Telekom, DidjaTV, Disney Streaming, Dolby, Eluvio, Equus Compute Solutions, Ericsson, EXFO, Fastly, Friend MTS, Globo, Harmonic, Hughes Satellite Systems, INKA Entworks, Intel, InterDigital, Interra Systems, Irdeto, KIOXIA, Liberty Global, Limelight Networks, Lumen Technologies, Mainstreaming, Nagra, NCTA, Neustar, Nice People at Work, NS1, NTT, Optus, Orange, Panasonic Avionics, Penthera, Plex, Qwilt, ServiceNow, Siden, Sinclair Broadcast Group, Sky, SSIMWAVE, ST Engineering iDirect, Stackpath, Starz, Streaming Global, StriveCast, Synamedia, Telefonica, Telestream, THEO, TNO, Touchstream, Unified Streaming, Varnish Software, Vecima Networks, Verimatrix, Verizon, ViacomCBS, Viasat Inc., WebKontrol, and Western Digital Corp.

The Alliance also sees participation from other brands owned by, or associated with, member companies which include Globecast, Hulu, NBCSports, Paramount, Peacock, PlutoTV, Prime Video, Twitch, Verizon Media, Viaccess-Orca, and Virgin Media.

For more information on the Alliance, the Working Groups, or to inquire about becoming a member, visit

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. For more information, please visit

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CONTACT: Amber Winans

Bhava Communications




SOURCE: Streaming Video Alliance

Copyright Business Wire 2021.

PUB: 08/31/2021 10:00 AM/DISC: 08/31/2021 10:02 AM