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Israel Gift Card and Incentive Card Market Report 2021: Market is Expected to Grow by 12.3% to Reach $972.3 Million in 2021 - Forecast to 2025 -

November 5, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Nov 5, 2021--

The “Israel Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2016-2025) - Q2 2021 Update” report has been added to’s offering.

Despite near-term challenges in 2021, medium to long term growth story of gift cards in Israel remains strong. The gift card industry in Israel is expected to grow steadily in H1 2021 and record a strong growth in H2 2021.

The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 9.7% during 2021-2025. The gift card market in the country will increase from US$ 866.1 million in 2020 to reach US$ 1409.4 million by 2025.


The rising adoption of electronic payment methods such as mobile wallets is supporting the growth of gift card market in Israel. Moreover, the market growth can also be attributed to the increasing smartphone penetration and subsequent e-commerce gift card’s rapid expansion in Israel.

The Israeli e-commerce market is still relatively small, however, the growing market attractiveness with more than four million e-commerce shoppers has enticed the leading e-commerce companies such as Amazon, e-bay, and Alibaba in the market. This trend is creating growth opportunities for gift cards. Furthermore, both domestic gift card issuers such as Isracard and international companies have a strong presence in the Israeli gift card market.

The demand for e-gift cards is showing significant growth due to due to wider acceptance of digital ecosystem which is leading consumers towards alternative gifting solutions such as e-gift cards. The trend is also supported by the current coronavirus pandemic. The fear of spreading the virus has forced individuals to become more cautious about what they touch, making them choose e-gifts over physical ones. Furthermore, the economic slowdown and restricted movement due to COVID-19 is also changing consumer’s gifting pattern.

Facebook for instance, partnered with, an Israel startup offering AI-driven customer re-engagement solutions, in July 2020, to provide’s gift cards on Facebook and Instagram. This deal is aimed at SMEs selling digital gift cards, offering improved traffic, loyalty, and sales. Similarly, Google collaborated with in August 2020, to enable businesses offer digital gift cards on Google My Business (GMB) page.


Corporate spending on gift cards is also increasing in the country. The trend has created growth opportunities for fintech companies such as Snappy App and gift card issuers. The rising consumer interest in cryptocurrencies is also driving the gift card market growth. In Israel, consumers can buy bitcoins and other altcoins through gift cards or vice-versa. This has also created scope for third party players such as and to allow consumers to trade with bitcoins for gift cards.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Israel. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.


Closed Loop Gift Card Market Share by Key Retailers

  • Shufersal Ltd
  • Super-Pharm (Israel) Ltd
  • Rami Levi Shivuk Hashikma
  • Yeynot Bitan Ltd
  • Hamashbir 365 Holdings Ltd
  • Dor Alon Israel Ltd
  • Inter Ikea Systems BV

Total Spend on Gifts in Israel

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Israel

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in Israel

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Israel

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in Israel

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Israel

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Israel

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2021

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Israel

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Israel

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Israel

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

For more information about this report visit

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SOURCE: Research and Markets

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PUB: 11/05/2021 08:03 AM/DISC: 11/05/2021 08:02 AM