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Bonsai Named to LinkedIn’s 2021 Top Canadian Startups List

September 22, 2021 GMT

TORONTO--(BUSINESS WIRE)--Sep 22, 2021--

Bonsai, the native commerce platform for publishers and merchants, today has been named to LinkedIn’s 2021 Top Startups List in Canada - an annual ranking of Canada’s best emerging startups to work for. Bonsai was ranked 5 on the list.

“We are proud to be recognized by LinkedIn as a top startup employer in Canada,” said Saad Siddiqui, CEO of Bonsai. “At Bonsai, we are committed to fostering an inclusive environment where our employees feel valued, heard, and supported. We believe that our strong relationship with our employees enables us all to do the best work of our lives: powering the future of e-commerce.”


Bonsai’s mission is to help consumers find and buy the products they want, as soon as they realize they want them. Leading the market shift to content-driven commerce, Bonsai allows publishers, including BuzzFeed and Complex, to launch e-commerce as a new line of business. Bonsai technology allows users to transact natively while browsing content, making the journey from seeing a product to buying it possible in two taps. For publishers, Bonsai provides a powerful revenue alternative to ads that also improves the user experience. For merchants, Bonsai allows them to capture customers while they browse content, right when purchasing intent is being formed.

LinkedIn Top Startups is an annual ranking highlighting new and fast-growing companies that are attracting attention and recruiting top talent. Companies named to the list are determined based on the behaviour of 774+ million LinkedIn members and focuses around four core areas: employment growth, engagement with the company and its current employees, job interest, and attraction of top talent.

The LinkedIn Top Startups List in Canada can be found here.

About Bonsai


Founded in 2016, Bonsai is an e-commerce platform trusted by elite publishers and retailers across North America and Europe. Bonsai’s discovery commerce technology allows users to purchase a product within the content they love. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For merchants, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. The company is headquartered in Toronto, Canada. Visit

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SOURCE: Bonsai

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