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Press release content from Globe Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Globe Newswire
Press release content from Globe Newswire. The AP news staff was not involved in its creation.

SAN MANUEL BAND OF MISSION INDIANS ANNOUNCES CASINO REBRAND TO YAAMAVA’ RESORT & CASINO AT ...

September 24, 2021 GMT
Yaamava' Resort & Casino at San Manuel
Yaamava' Resort & Casino at San Manuel
Yaamava' Resort & Casino at San Manuel

Highland, Calif., Sept. 24, 2021 (GLOBE NEWSWIRE) -- The San Manuel Band of Mission Indians (“San Manuel” or the “Tribe”) and the San Manuel Entertainment Authority (“SMEA”) today announced that San Manuel Casino is now Yaamava’ Resort & Casino at San Manuel, a milestone moment introducing a new era in Southern California gaming and hospitality. SMEA will continue to serve as the owners of the best-in-class casino and resort while the name change allows the Tribe to pursue additional growth opportunities and serve the community under the San Manuel Band of Mission Indians enterprise. 

What started 35 years ago as a humble bingo hall has since evolved into one of Southern California’s premier destinations for gaming, entertainment, and culinary delights. As part of its three-phase expansion project, earlier this year the casino added additional slot machines bringing the total to more than 6,500, an additional high-limit gaming room, three retail shops and new bars and restaurants around the property. This December, Yaamava’ Resort & Casino will open its new 17-floor hotel featuring 432 guest rooms, including 127 spacious suites, as well as a pool deck with seven private cabanas, a full-service spa, and additional culinary options. Next year, a 2,800-seat entertainment venue will debut.

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“Today marks a new chapter of rebirth and boundless potential, so we have given our property a new name—Yaamava’—the Serrano word for ‘spring,’” said San Manuel Band of Mission Indians Chairman Ken Ramirez. “We are immensely grateful to our Tribal citizens, the thousands of San Manuel team members, and millions of valued guests over the years, all of whom helped make this moment possible.” 

The rebrand to Yaamava’ Resort & Casino at San Manuel includes a new visual identity and logo, inspired by the ancestral lands of the Serrano people. The Yaamava’ logo takes the form of yucca plant fronds in a woven basket pattern, symbolizing an important aspect of the Tribe’s history in the region and paying homage to the culture and heritage of the San Manuel Band of Mission Indians.

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Along with introducing the Yaamava’ brand, the Tribe also unveiled the new Yaamava’ Resort & Casino at San Manuel digital hub at  www.yaamava.com. The new website showcases what’s to come for hotel rooms and suites, amenities, around-the-clock entertainment options and details on the incredible gaming offerings for players of any type. In tandem, the Yaamava’ mobile app can be downloaded via Apple’s App Store and Google Play Store for Android. Guests looking for more information are also invited to follow the updated social media handles @Yaamava on  FacebookTwitterInstagramYouTube  and  TikTok.

“Today is an important milestone in our continued journey to debut a best-in-class destination,” said Yaamava’ Resort & Casino General Manager Peter Arceo. “Yaamava’ Resort & Casino will redefine the thrilling experiences our guests have come accustomed to and provide the highest level of service excellence in the casino and hospitality industry.”

As a result of its growth as an enterprise, by the end of 2021, the Tribe will employ more than 6,000 team members—making it a top-10 private employer in Southern California’s San Bernardino County. Recently, San Manuel Casino and San Manuel Band of Mission Indians Tribal Government Operations were certified as a “Great Place to Work” by the global authority on workplace culture. For those interested, employment opportunities are available at  www.sanmanuelcareers.com.  

To sign up for the latest information from Yaamava’ Resort & Casino at San Manuel, please visit  www.yaamava.com.

 

About Yaamava’ Resort & Casino at San Manuel 

San Manuel Casino is now Yaamava’ Resort & Casino at San Manuel. Phase 1 of the expansion opened July 24 with an expanded casino space, bars, retail and a brand-new casual restaurant, Serrano Vista Cafe. The luxury resort will debut in December 2021 with the addition of a 17-floor hotel tower featuring 432 guest rooms and suites, an elevated pool deck experience, a lavish full-service spa and salon, expanded dining options, and convenient 24-hour in-room dining. Millions of visitors each year will soon be able to enjoy a premier “stay and play” experience with more than 6,500 slots, five high-limit gaming rooms, incredible entertainment, a full array of dining options, and a generous player’s reward program. 

The San Manuel Entertainment Authority (“SMEA”) wholly owns and operates Yaamava’ Resort & Casino. Located just 60 minutes from downtown Los Angeles in the city of Highland, Calif., the casino resort offers sweeping views of the San Bernardino Mountains. In 2021, San Manuel Casino and San Manuel Tribal Government Operations were certified as a “Great Place to Work” by the global authority on workplace culture.

For more information on Yaamava’ Resort & Casino, visit  www.yaamava.com  and follow us on  TwitterInstagramTikTok  and  Facebook. Yaamava’ Resort & Casino at San Manuel is located at 777 San Manuel Blvd, Highland, Calif. 92346. Telephone 800-359-2464.

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Jenna Brady San Manuel Band of Mission Indians (909) 855-5646 Jenna.Brady@SanManuel-NSN.Gov