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Press release content from Globe Newswire. The AP news staff was not involved in its creation.

FirstBank Snags Top Customer Satisfaction Ranking in Southwest Region by J.D. Power

May 27, 2021 GMT

Lakewood, Colo., May 27, 2021 (GLOBE NEWSWIRE) -- FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” received the highest customer satisfaction ranking in the Southwest Region in the J.D. Power 2021 U.S. Retail Banking Satisfaction Study.

The study results were based on nearly 95,000 banking customers, who were asked to rank their bank on six factors: account opening, communication/advice, channel activities (such as ATM, online, mobile, website, etc.), convenience, problem resolution and products/fees.

“Doing what’s best for customers is at the forefront of every decision we make -- from staffing our 24/7 contact center with real bankers to growing our mobile banking capabilities,” said Jim Reuter, CEO of FirstBank. “Despite the challenges 2020 presented, our team worked hard -- often in difficult conditions -- to ensure customers had access to vital resources. We’re honored to see that reflected in the J.D. Power rankings.”


According to the study, 63 percent of respondents said they felt their bank supported them through the hardships of the COVID 19 crisis. FirstBank, in particular, deferred loan payments, waived bank fees and dropped credit card interest rates to zero percent to make an immediate impact for customers at the onset of the pandemic. They also supplied over $1.5 billion in SBA Paycheck Protection Program loans to more than 15,000 businesses, and collaborated with restaurant customers to treat first responders and essential workers to free meals.

Another notable takeaway from the study’s general findings: digital-only customers grew to 41 percent (from 30 percent pre-pandemic), and satisfaction improved most among customers who had the highest levels of digital engagement with banking products and services. According to FirstBank’s own data, customers logged into mobile banking 22 times per month compared to 17 times per month prior to the pandemic. The bank also added 31,500 more mobile banking customers over the past year.

“Our Technology teams created a really high quality, secure digital experience to make banking and budgeting easy,” said Emily Robinson, COO at FirstBank. “Customers can open accounts, send money to friends or family, deposit checks, freeze their credit card and even set financial goals, all from their phone. The fact we saw such large increases in engagement around our mobile and digital products demonstrates to us we’re meeting customers where they need and want to be met.”

About FirstBank


FirstBank began providing banking services in 1963. Today, it’s known as an industry leader in digital banking and has grown to be one of the largest privately held banks in the United States, maintaining more than $25 billion in assets and 110 branch locations across Colorado, Arizona and California. FirstBank offers a variety of consumer deposit accounts, home equity loans, mortgages, rental property loans and a full range of commercial banking services, including business financing, commercial real estate loans, treasury management and more. Since 2000, FirstBank has been recognized as a top corporate philanthropist, contributing nearly $75 million and thousands of volunteer hours to charitable organizations. The company is also unique in that a large portion of its stock is owned by management and employees, giving employees a financial stake in the bank’s success through its Employee Stock Ownership Program.

For more information, visit www.efirstbank.com.




Chandra Brin FirstBank 303-235-1402 chandra.brin@efirstbank.com