Cox Media Group Statement on Impressions-based Currency for Local Broadcast TV
NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) -- Paul Curran, EVP, Television for Cox Media Group, released the following statement regarding the adoption of impressions-based selling and buying for local broadcast television:
“Utilizing thousands (AKA impressions) rather than ratings to evaluate local broadcast TV viewing provides buyers with both a richer and more granular understanding of the viewers and consumers seeing their local spots,” said Paul Curran, EVP, Television for Cox Media Group. “Thousands-based buying enables a buyer to access hidden audiences and thereby purchase a greater variety of programs – both extending reach and providing greater targeting for their advertiser clients. Audience level selling and buying is the future of local broadcast TV and Cox Media Group fully supports the adoption of thousands as the currency that enables it.”
About Cox Media Group
Cox Media Group, Inc. (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to viewers in the communities in which it serves. The company’s operations primarily include 33 high-quality, market-leading television stations in 20 markets, 65 radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. CMG’s portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. Additionally, the company also offers a full suite of national, regional, local and digital advertising services with CMG Local Solutions, CoxReps and Gamut. For more information about CMG, visit www.coxmediagroup.com.