TRIUMPH ANNOUNCES INTENT TO ENTER MOTOCROSS AND ENDURO WORLDS
Atlanta Georgia, USA, July 22, 2021 (GLOBE NEWSWIRE) -- Triumph Motorcycles is excited to announce that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles. Joining our class-leading and globally renowned motorcycle range, this all-new competition MX and Enduro (Dual Sport) family will bring all of Triumph’s engineering expertise to riders and racers worldwide.
This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all-new Triumph factory race program and a commitment to top-tier championship racing in both Motocross and Enduro series.
Coming hand-in-hand with this commitment to race and win at the highest level in the sport, Triumph is proud to announce that global Motocross legend Ricky Carmichael and five-times Enduro World Champion Iván Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.
An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing program and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.
Nick Bloor: CEO Triumph Motorcycles Ltd:
“Today’s announcement marks the beginning of a new chapter for the Triumph brand,
which everyone at Triumph is incredibly excited to be part of. We are 100% committed
to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new
generation of Triumph riders”
“I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavor into the off-road product category.
This is an incredible opportunity for me to join this historic brand, and I am honored and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication, and passion to develop a top of the class product. Everyone that I have been involved with this project, from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of.
We all share that same passion, and that’s to be the best.
If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!
Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors.”
“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television. So, to be working with Triumph from the beginning of this project is an amazing opportunity for me, not just because it is working with one of the world’s greatest motorcycle brands but also for being part of building something from zero. It is a dream come true for any racer!
Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.”
Ricky Carmichael – The G.O.A.T.
To many, this motorcycle hall of fame inductee will need no introduction. Ricky Carmichael is the greatest motocross racer of all time, aka “The G.O.A.T”. As an amateur RC won 67 National Championships, before turning pro at age 17. In his pro career, he won a record 15 motocross championships, with two perfect seasons, and a further five supercross championships. Over both motocross and supercross RC won an unsurpassed 150 races. Ever popular in the paddock and with fans, RC was voted AMA Rider of the year five times during his career.
Since retirement from professional level motocross racing as an athlete, RC has still stayed heavily involved in the sport he loves, from owning a championship winning team, designing tracks for the Daytona Supercross, running Ricky Carmichael University, commentating on the Monster Energy AMA Supercross, and working with Triumph as part of the most exciting development in his sport in decades.
Iván Cervantes – El Torito
Five time World Champion Iván Cervantes’ racing career began in motocross, where the Spaniard won five national titles, before moving to enduro in 2002. At 23 years old, Iván made history by becoming the first Spanish champion in the EnduroGP E1 category. He followed this with a further three world championship titles in EnduroGP and an FIM Indoor Enduro World Cup championship title. In 2008, Iván became Spain’s first and only overall winner, in the 83rd edition of the International Six Day Enduro. Following his Enduro career Iván turned to the Dakar for his next challenge, where he competed three times and finished what is arguably the toughest motorcycle race in the world, twice.
After his retirement from professional level racing, Iván began his work with the Real Federación Motociclista Española, as the Sport Manager of Enduro in Spain. In this role Iván is the Manager of the Spanish Junior Enduro Team, and the track inspector for the Spanish National Enduro Championship. Iván’s focus on giving back to the sport that gave him so much, sees Iván joining Triumph for the once in a lifetime opportunity on working on a ground up new off-road project.
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For further information contact:
Stefano Campaci, Global PR and Sponsorship Manager
Gina D’Ambrosio, PR Manager, Triumph Motorcycle America email@example.com
Notes to Editors
- First established in 1902, Triumph Motorcycles celebrated 118 years of motorcycle manufacture in 2020. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
- With more than 75,000 motorcycles delivered in financial year 2021, and close to 700 dealers across the world, Triumph is the largest British motorcycle manufacturer.
- This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Speed Triple 1200 RS and Trident 660, epic Tiger 900, world leading Rocket 3 R and GT, high performance Street Triple 765 RS, iconic Scrambler 1200, transcontinental Tiger 1200, and the legendary Triumph Bonneville family updated for 2021, including the Bonneville Bobber, Thruxton RS, Street Twin, Street Scrambler, and the iconic Bonneville T120 and T100, plus an exciting and accessible A2 range of Triumph motorcycles.
- Triumph currently employs around 2000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
- The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Updated for 2021 with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
- Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the 675cc Triumph triple powered 2014 Daytona 200 win, the 2014 Isle of Man Supersports TT win, the 2014 and 2015 British Supersports titles and World SuperSport racing, and in 2019, with another victory at the Isle of Man Supersports TT, by Peter Hickman.
- Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all-time lap records and seven different winners from 15 races.
- Triumph’s racing activities are further bolstered by a return to the British Superbike paddock in 2021 with a factory-supported race team, Dynavolt Triumph, in the British Supersport Championship.
- In 2021 Triumph have announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.
Gina D’Ambrosio Triumph Motorcycles firstname.lastname@example.org