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Press release content from News Direct Corporation. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from News Direct Corporation
Press release content from News Direct Corporation. The AP news staff was not involved in its creation.

Mirriad Partners with Top US Media Agency

July 5, 2021 GMT

--News Direct--

Mirriad, the leading in-content advertising company, has today entered a two-year commercial partnership with a tier one North American media agency.

The non-exclusive agreement will accelerate the company’s adoption of the in-content advertising format powered by Mirriad’s patented technology.

With over $1 billion placed in media annually and vast experience in delivering media buying strategies, the company will work with Mirriad to expand the market for in-video advertising by introducing it to partner agencies and clients. Alongside this, both parties will look to mutually identify partners that would best benefit from Mirriad’s award-winning solution.

The terms of the commercial partnership initially encompass in-content campaigns in the US, but also include the ambition to expand to additional markets in future.

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Stephan Beringer, CEO of Mirriad, said: “This agreement sees Mirriad partnering with a company currently managing some of the largest and most diverse media positions in the industry. It allows us to leverage the strong relationships that company has with its clients and other advertising and marketing partners.

“This is a new route to delivering in-content opportunities to an increasing number of advertisers and agencies across the important US market and beyond, highlighting an additional pathway for our business to scale. Alongside working with new partners, we are focused on further developing Mirriad’s platform and our unique ability to generate new revenue streams with an advertising solution that enhances the viewing experience, rather than interrupting it.”

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Nominated Adviser & Broker:

Canaccord Genuity Limited

Richard Andrews

Simon Bridges

Thomas Diehl

Tel: +44 (0)20 7523 8000

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Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China.

Contact Details

Shania Roper

+1 843-693-7161

mirriad@kitehillpr.com

Company Website

https://www.mirriad.com/

View source version on newsdirect.com: https://newsdirect.com/news/mirriad-partners-with-top-us-media-agency-542362233