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Press release content from News Direct Corporation. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from News Direct Corporation
Press release content from News Direct Corporation. The AP news staff was not involved in its creation.

M·A·C Cosmetics Tops Fashion Journal List of Makeup Brands With the Most Inclusive Foundation Shades

August 17, 2021 GMT
IMAGE VIA MAC
IMAGE VIA MAC
IMAGE VIA MAC

--News Direct--

Originally published by Fashion Journal

The human eye can see 10 million colours, But makeup brands are still trying to convince us that a foundation range of 25 shades is ‘diverse’. We’ve said it before and we’ll say it again: the Australian makeup industry has an inclusivity problem. Brands continue to fail BIPOC when they slap ‘diverse’ labels on collections that look like a beige rainbow.

It’s no surprise ‘individuality’ is one of Mac’s five brand pillars; it’s been at the forefront of diversity with its products and marketing campaigns for decades. The brand tops our list, with 67 hues offered in its best-selling  Studio Fix Fluid SPF 15 Foundation. And that number is growing. Mac also has a virtual try-on service, meaning you can snap a selfie and find your perfect shade match all from the comfort of your couch. 

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View source version on newsdirect.com: https://newsdirect.com/news/m-a-c-cosmetics-tops-fashion-journal-list-of-makeup-brands-with-the-most-inclusive-foundation-shades-391961195