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Funding Available to Animal Shelters with Freshpet’s Fresh Start Program

September 13, 2021 GMT

SECAUCUS, N.J., Sept. 13, 2021 /PRNewswire/ -- Freshpet kicked off its annual Fresh Start initiative today, opening the door to funding for no-kill animal shelters and rescues in the U.S. The brand is calling on shelter advocates for nominations and the chance to capture one of the $100,000+ in funding available through the Fresh Start program. Winners can use the winnings at their discretion, helping fund medical expenses, adoption support, operating costs, and other needs.

While many shelters throughout the country experienced a surge in pet adoptions and fostering last year, the need to support shelters hasn’t waned. In fact, many organizations are experiencing increased needs due to capacity issues, making programs like Fresh Start a much-needed opportunity to fund services.

“Animal shelters play an incredibly important role in communities across the country,” said Meriel Peterich, Freshpet spokesperson. “Their work is profound and often overlooked – uniting pets with their new families and giving dogs and cats a fresh start in life. Their efforts rely on funding, volunteers and dedicated staff members. We’ve increased our giving this year to help support the critical services they provide.”


Nominations for Fresh Start are open to the public from Sept. 13-19 via Following the nomination period, voting will be opened to the public from Sept. 22-28. Winners will be announced the week of Oct. 4.

Grand prize winners will be selected by fans online and represent five regions across the U.S. -- West, Southwest, Midwest, Southeast, and Northeast. Each regional winner will receive $12,000. Additionally, Freshpet will select up to 10 runners-up in each region, granting them $3,000 in Fresh Start funding, as well as five winners in the Wunderdogs category who will take home $3,000 each.

Freshpet has always believed in putting pets first and that every pet deserves a fresh start, which is why it created the program in 2018. The program has resulted in more than $180,000 in contributions to local non-profit organizations in just its first three years.

For more information about Freshpet and the Fresh Start program, visit, and connect with Freshpet on Facebook, Twitter, and Instagram.


About Freshpet
Freshpet’s mission is to improve the lives of dogs and cats through the power of fresh, real food. Freshpet foods are blends of fresh meats, vegetables and fruits farmed locally and made at our Kitchens in Bethlehem, PA. We thoughtfully prepare our foods using natural ingredients, cooking them in small batches at lower temperatures to preserve the natural goodness of the ingredients. Freshpet foods and treats are kept refrigerated from the moment they are made until they arrive at Freshpet Fridges in your local market.

Our foods are available in select mass, grocery (including online), natural food, club, and pet specialty retailers across the United States, Canada and Europe. From the care we take to source our ingredients and make our food, to the moment it reaches your home, our integrity, transparency and social responsibility are the way we like to run our business.

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SOURCE Freshpet