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Press release content from PR Newswire. The AP news staff was not involved in its creation. Introduces Qualified for Outbound and Qualified Anywhere

August 24, 2021 GMT

SAN FRANCISCO, Aug. 24, 2021 /PRNewswire/ -- Today, Qualified, the conversational sales and marketing platform for companies that use Salesforce, introduced two new products: Qualified for Outbound and Qualified Anywhere. Qualified for Outbound seamlessly integrates Qualified with leading sales engagement platforms, like Outreach, and Qualified Anywhere brings the entire power of the Qualified platform to iOS and Android. These products are designed to help Qualified’s customers meet with their target accounts and VIP buyers faster than ever before, right on their website.


This announcement comes on the heels of a momentous year for Qualified. The company has:


  • Grown revenue by more than 800%
  • Raised $51 million in Series B financing, led by Salesforce Ventures
  • Expanded the executive team with Salesforce leaders, including Robert Zimmerman as chief revenue officer and Dan Darcy as chief customer officer, and Sarah Franklin as board observer
  • Brought on a stellar line-up of enterprise customers, including Adobe, Poly, VMware, Matterport, and HashiCorp
  • Released Qualified X, the next-generation conversational sales and marketing platform
  • Launched AppExchange Chat, Salesforce’s new conversational product powered by Qualified

Qualified for Outbound and Qualified Anywhere will help customers leverage the power of Qualified X, increasing the ROI of their conversational sales and marketing programs.

“What excites me most about the state of our company is the nonstop pace of innovation,” said Kraig Swensrud, founder and CEO of Qualified. “These two ground-breaking products will help our customers take their conversational program to new heights, and we’re just getting started.”

Sales teams are under constant pressure to close deals with target accounts. They focus significant time outbounding across multiple touchpoints, and email has become a key strategy. In fact, salespeople spend about 33% of their day crafting emails to grab the attention of their most coveted prospects. If their email is opened, that’s a hard-earned prize. But what happens after the email is opened and clicked? If a sales rep has managed to pique their prospect’s interest, it’s crucial to engage them in that pivotal moment before it’s too late.

Now, with Qualifiedfor Outbound, sales reps no longer need to wait for an email reply to get a meeting on the books. Instead, they can capitalize on that “magic moment” when a prospect arrives on the website from an email sequence to instantly start a conversation that’s consistent across channels. This results in more web conversions, more pipeline, and more closed / won business.

“We love that we’re able to have our two favorite sales strategies working in harmony,” said Sam Burns, sales leader at Cockroach Labs. “Qualified for Outbound provides a seamless, personalized buying experience for our most valuable accounts.”

The events of recent years have accelerated digital transformation across industries around the globe, and during this time, conversational sales and marketing emerged as the new way for sellers to connect with buyers. But as sales teams get back on the road and become more mobile, they expect to be able to take advantage of new digital selling experiences anywhere they go.

Qualified Anywhere —the new Qualified mobile experience for iOS and Android—brings the power of the Qualified X platform to sales teams, anytime, anywhere. Sales teams are now instantly alerted when a target account or important buyer arrives on the website and they can quickly jump into a conversation right from their mobile device. Qualified Anywhere includes powerful new mobile capabilities, such as Website Visitor 360, Salesforce-driven push notifications and alerts, Website Live View, Live Chat, and Voice Calls. This offers sales teams more flexibility throughout their day while never missing an opportunity to have a conversation with an important buyer.

To learn more, visit

Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMware trust Qualified to grow their pipeline by tapping into their greatest sales and marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit

Mission North for Qualified

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