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Three Tips from iStock to Help Businesses Authentically Represent the Latinx Community

September 28, 2021 GMT
Getty Images. (PRNewsFoto/Getty Images)
Getty Images. (PRNewsFoto/Getty Images)
Getty Images. (PRNewsFoto/Getty Images)

NEW YORK, Sept. 28, 2021 /PRNewswire/ -- As marketers, communicators and small businesses engage customers during National Hispanic Heritage Month, iStock has today unveiled three tips to help businesses more authentically depict the Latinx community all year-round and to challenge harmful, cliched stereotypes that have persisted for decades.

According to iStock Visual GPS research, nearly 70% of people say it’s important that the companies they buy from celebrate diversity of all kinds. The data also reveals that 7 out of 10 people prefer to buy from brands who represent a lifestyle similar to theirs in advertising and communications.

To find imagery and video celebrating the diverse, authentic experiences of the Latinx community, visit: https://www.istockphoto.com/diversity

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“At iStock, we understand the power of visual content to incite change, and we are passionate about breaking down the stereotypes of communities who have been erased or misrepresented for decades,” said Tristen Norman, Director of Creative Insights, iStock. “Visuals can have a tremendous impact on how people interact and engage with businesses, and our research shows that people want to see diverse and inclusive representations of the Latinx community in the advertising and marketing visuals that surround them.”

For businesses of all sizes seeking to build confidence with their audience(s), iStock has unveiled a series of tips to keep in mind when selecting inclusive visual content during National Hispanic Heritage Month and beyond:

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SOURCE press.gettyimages.com