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New Book Explains How to Bulletproof Your Family’s Wealth and Legacy

September 24, 2021 GMT
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Balentine Logo
Balentine Logo

ATLANTA, Sept. 24, 2021 /PRNewswire/ -- Most family fortunes are built and lost within three generations—but it doesn’t have to be that way, according to Robert Balentine and Adrian Cronje, the authors of just-published book First Generation Wealth: Three Guiding Principles for Long-Lasting Wealth and an Enduring Family Legacy.

Mining more than 50 years’ combined experience in guiding entrepreneurs, business leaders and their families, Balentine and Cronje explain why so many families’ wealth and legacy fray over the long term. And they provide a framework for thinking about safeguarding family wealth, taking charge of legacy and designing a more fulfilling life. “We wrote this book because there’s so much lost opportunity among families of wealth, said Balentine, who is Chairman of Atlanta-based wealth management firm Balentine. “With reflection, communication and planning, it’s possible not only to make your family wealth and legacy resilient, but also to foster greater trust and harmony among the members of your family.”


First Generation Wealth distills its authors’ decades of experience advising prosperous families into three principles: Don’t Mistake Wealth for Legacy, Distinguish Between Your Business and the Business of Your Family, and See the World Through the Next Generation’s Eyes. “Later generations are often blamed for squandering family wealth, but we challenge that assumption,” said Cronje, Balentine’s Chief Executive Officer. “First generation wealth creators have a unique responsibility and opportunity to craft their legacy and influence the course of their family’s wealth.”

In a clear and insightful narrative rich with examples and anecdotes, Balentine and Cronje lay out guiding principles, critical questions, and actionable steps to help ensure the successful transmission of wealth and legacy through generations.

“During our careers, so many of us are so wholly immersed in our companies that we don’t take time to think through communication around money within our own families,” said Frank Blake, former chairman and CEO of The Home Depot. “First Generation Wealth provides a thoughtful road map to help navigate issues around wealth and legacy.”


Written for families of all wealth and complexity levels, First Generation Wealth is a must-have for those who wish to translate wealth into long-term fulfillment and meaning. Published by LINX, the title is available through and Barnes & Noble.

Robert Balentine is Chairman of Balentine. He has advised entrepreneurs and business leaders as well as their families for more than 40 years on matters relating to wealth and legacy. A seasoned entrepreneur, Robert has built, bought, and sold businesses, and has counseled clients on managing both their businesses and their wealth. The inaugural recipient of the Metro Atlanta Chamber’s 2013 Business Person of the Year Lifetime Achievement Award, Robert is often quoted in publications such as Barron’s and Forbes.

Adrian Cronje, Ph.D., CFA®, is a founding partner as well as CEO and chief investment officer of Balentine. Educated as an economist at Cambridge University, Adrian is an active member of the prestigious CFA Institute, presenting frequently on a regional, national, and international level. Adrian is a charter member of TiE Atlanta, an organization dedicated to fostering entrepreneurship with a focus on giving back to the community. In 2010, the Atlanta Business Chronicle named Adrian one of Atlanta’s 40 under 40, an honor designating the region’s up-and-coming business and community leaders.

Source: Balentine


Those who provided reviews of First Generation Wealth were not compensated via credits or other benefits from Balentine for his participation.

First Generation Wealth is being made available for informational purposes only. It expresses the views of Robert Balentine and Adrian Cronje as of the date published and such views are subject to change without notice.

No representation, warranty or assurance of any kind, express or implied, is made as to the accuracy or completeness of the information contained herein and Balentine LLC disclaims any liability for use by any party.

Balentine is an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. More information about Balentine's investment advisory services can be found in its Form ADV Part 2, which is available upon request.

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