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Press release content from PR Newswire. The AP news staff was not involved in its creation.
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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Playfly Sports, LLC. Signs A New 29,566 Square Foot, Full-Floor Lease With Empire State Realty Trust At 1333 Broadway

October 27, 2021 GMT
The building at 1333 Broadway.
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The building at 1333 Broadway.
1 of 2
The building at 1333 Broadway.

NEW YORK, Oct. 27, 2021 /PRNewswire/ -- Empire State Realty Trust (NYSE: ESRT) announced today that Playfly Sports, LLC., a leading sports marketing, media, and technology company, has signed a new lease with ESRT for a 29,566 square foot, full-floor space at 1333 Broadway.

“Over the last year since our founding, Playfly has benefitted from exponential growth. 1333 Broadway will serve as our Manhattan hub for outstanding talent, innovation, and creative services in the heart of the world’s largest client and advertising agency marketplace,” said Craig Sloan, COO at Playfly Sports. “Empire State Realty Trust has been an astute partner in our search, and we look forward to our team’s return with a unique and fresh space that reflects the power of Playfly’s culture.”

The property at 1333 Broadway contains 12 floors and 295,530 rentable square feet with views of the Broadway Pedestrian Plaza and Herald Square. The building features convenient access to major transportation hubs and nearby shopping, dining, and lodging. Common areas of the building are equipped with industry-leading indoor environmental quality measures which include MERV 13 filters, active bipolar ionization, and increased ventilation for tenant and visitor confidence. ESRT’s portfolio provides tenant spaces in healthy buildings with energy efficiency and industry-leading indoor environmental quality at a significantly lower price point per square foot than competitors.

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“Playfly Sports is a welcome addition to our gem of a boutique building, 1333 Broadway,” said Thomas P. Durels, executive vice president, real estate at ESRT. “Healthy buildings have become more important than ever, and the employees at Playfly Sports will benefit from bi-polar ionization and enjoy access to outdoor spaces that include a rooftop terrace and the improved Broadway Pedestrian Plaza.”

Michael Mathias and Richard Johns of Savills represented Playfly Sports, LLC. in the lease negotiations. Property owner representation was provided by Robert Lowe, Ron LoRusso, Anthony LoPresti, Dan Organ, and Maria Travlos of Cushman & Wakefield, and Ryan Kass, Keith A. Cody, and Shanae Ursini of ESRT.

More information about 1333 Broadway, including available spaces, can be found online.

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About Empire State Realty Trust 
Empire State Realty Trust, Inc. (NYSE: ESRT) owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the “World’s Most Famous Building.” The company’s office and retail portfolio covers 10.1 million rentable square feet, as of June 30, 2021, which consists of 9.4 million rentable square feet across 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut, and two in Westchester County, New York; as well as approximately 700,000 rentable square feet in the retail portfolio.   

Empire State Realty Trust is a leader in energy efficiency in the built environment and sustainability space, with 76 percent of the eligible portfolio  ENERGY STAR  certified and 100 percent fully powered by renewable wind electricity. As the first commercial real estate portfolio in the Americas to achieve the evidence-based, third-party verified  WELL Health-Safety Rating  for health and safety, ESRT additionally earned the highest possible  GRESB  5 Star Rating and Green Star recognition for sustainability performance in real estate and was named a  Fitwel  Champion for healthy, high-performance buildings. To learn more about Empire State Realty Trust, visit esrtreit.com and follow ESRT on  Facebook,  Instagram,  Twitter  and  LinkedIn. 

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Federal securities laws. You can identify these statements by our use of words such as “assumes,” “believes,” “estimates,” “expects,” “intends,” “plans,” “projects” or the negative of these words or similar words or expressions that do not relate to historical matters. You should exercise caution in interpreting and relying on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond ESRT’s control and could materially affect actual results, performance or achievements. Such factors and risks include, without limitation, the current public health crisis and economic disruption from the COVID-19 pandemic, a failure of conditions or performance regarding any event or transaction described above, regulatory changes, and other risks and uncertainties described from time to time in ESRT’s and ESROP’s filings with the SEC, including those set forth in each of ESRT’s and ESROP’s Annual Report on Form 10-K for the year ended December 31, 2020, under the heading “Risk Factors”. Except as may be required by law, ESRT and ESROP do not undertake a duty to update any forward-looking statement, whether as a result of new information, future events or otherwise.

About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.

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SOURCE Empire State Realty Trust, Inc.