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Press release content from PR Newswire. The AP news staff was not involved in its creation.
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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Rock Out with Baskin-Robbins’ Exclusive Summer Soundtrack to Celebrate Its Newest Offering, Creature Creations® Into the Sea

July 12, 2021 GMT

BOSTON, July 12, 2021 /PRNewswire/ -- Every summer has a soundtrack and this year, Baskin-Robbins is releasing two exclusive remixes of Yacht Rock classics to celebrate the brand’s latest offering – Creature Creations® Into the Sea – dropping just in time for National Ice Cream Month.

Baskin-Robbins is teaming up with TikTok DJ Ian Asher to put a modern spin on two quintessential Yacht Rock songs that are sure to give everyone those summer feels, including “This Is It” by Kenny Loggins and “Brandy (You’re a Fine Girl)” by Looking Glass. The two songs, which are slated for (summer) Friday releases on July 16 and July 23 through the artists’ Spotify accounts as well as Baskin-Robbins’ TikTok, are the perfect easy listening to enjoy while scooping up the brand’s new decked out, sea-inspired Creature Creations® – yacht optional.

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To make National Ice Cream Day even sweeter, Baskin-Robbins is offering free ice cream-scented Kinetic Sand™ with any purchase of $10 or more only on July 18, while supplies last.* Available in Chocolate Mint or Strawberry Banana scents, it’s so satisfying you won’t be able to put it down – and now, you won’t be able to resist smelling it.

“The key to any summer is a great soundtrack,” said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “We partnered with Ian Asher to remix two iconic Yacht Rock songs to help guests celebrate National Ice Cream Month and keep those summer vibes going whether they’re enjoying a scoop on the way to the beach or at home with family and friends.”

And guests who are keeping their cool indoors with delivery can receive $5 off orders of $20 or more from July 18 through July 24 when ordering Baskin-Robbins with Uber Eats, DoorDash and Postmates.**

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Get all the details on Baskin-Robbins’ National Ice Cream Month and Day offerings by visiting www.BaskinRobbins.com. And follow along for more news on ( www.instagram.com/BaskinRobbins ), TikTok ( www.tiktok.com/@baskinrobbins ), Twitter ( www.twitter.com/BaskinRobbins ) and Facebook ( www.facebook.com/BaskinRobbins ).

About Baskin-Robbins
Named a top snack and beverage franchise in the United States by Nation’s Restaurant News in 2020, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit www.BaskinRobbins.com.

About Spin Master
Spin Master Corp. is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 50 million monthly active users. With close to 2,000 employees in 28 offices globally, Spin Master distributes products in more than 100 countries. For more information visit spinmaster.com or follow on Instagram, Facebook and Twitter @spinmaster.

MEDIA CONTACT:
Kelly Deininger
Baskin-Robbins
781-737-5200
BRPublicRelations@InspireBrands.com

*Only while supplies last.
**Terms apply. Expires 07/24/21. While supplies last. Taxes and fees apply. A minimum order of $20 before taxes and fees is required. Limited to 1 order per customer. Cannot be combined. Participating locations only. See apps for details.

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SOURCE Baskin-Robbins