AP NEWS
ADVERTISEMENT
Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

After COVID-19, Marketing Has a New Meaning in the Business World: Here’s Why

July 21, 2021 GMT

DETROIT, July 21, 2021 /PRNewswire/ -- Benzinga, a fintech media company providing news and data to retail investors and business lovers, publishes its latest data study: Marketing Spend and Statistics for Small Businesses, Industry-by-Industry and Sector-by-Sector

CMOs from companies big and small reported that their digital marketing efforts are at an all time high. Realistically, this makes sense. The rapid acceleration to a more digitized world has bolstered online ads and e-commerce, though in-person touchpoints are slowly being vanquished.

However, public companies are embracing this digital transformation more than small businesses, which is intuitive. This can be easily perceived by looking at the variance in marketing spend as a percentage of revenue between public companies and small businesses of the same industry. This variance is only set to grow.

ADVERTISEMENT

Economic optimism from marketers is nearing all-time highs with a sharp increase from the start of the pandemic. This is just the beginning of a revolution. As the economy expands, so will marketing - digital and traditional.

Benzinga regularly conducts data studies and publishes its findings. Read Benzinga Reports: Stay-at-Home Orders and Economic Effects for more data like this.

Sign up to receive the latest Benzinga news and offerings here and follow Benzinga on Instagram, Facebook, Twitter and subscribe to the BenzingaTV YouTube channel to stay in the loop.

View original content: https://www.prnewswire.com/news-releases/after-covid-19-marketing-has-a-new-meaning-in-the-business-world-heres-why-301338840.html

SOURCE Benzinga