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Press release content from PR Newswire. The AP news staff was not involved in its creation.
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Press release content from PR Newswire. The AP news staff was not involved in its creation.

This is Ken Block’s Audi S1 Hoonitron

December 15, 2021 GMT
The Audi S1 e-tron quattro Hoonitron (concept vehicle shown, this model is not for sale)
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The Audi S1 e-tron quattro Hoonitron (concept vehicle shown, this model is not for sale)
1 of 3
The Audi S1 e-tron quattro Hoonitron (concept vehicle shown, this model is not for sale)

NECKARSULM, Germany and NEUBURG A. D. DONAU, Germany , Dec. 15, 2021 /PRNewswire/ -- It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the “Race To The Clouds:” Audi is presenting the Audi S1 e-tron quattro Hoonitron that it has exclusively and uniquely developed for American drift artist Ken Block. This all-electric one-of-a-kind car will be the protagonist in a new video that Block is producing together with his team for release in the next few months.

“The S1 Hoonitron combines a lot of what Audi was already famous for in the nineteen-eighties,” says Ken Block, whose enthusiasm for Audi’s rally cars was sparked at an early age. “For instance, the car’s spectacular aerodynamics have now been translated into a totally modern form. I think it’s cool that the Audi designers have been inspired by their own past and uniquely transferred the car’s technologies and appearance into the present.”

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Two electric motors, all-wheel drive, power galore, a carbon fiber chassis, and the full safety standards as prescribed by motorsport’s top governing body, the FIA – these are merely the S1 Hoonitron’s statistics. In November, the driver got to know the car for the first time. “Audi gave me the opportunity to test it for a few days in Germany,” says Ken Block. “I’m familiar with a wide variety of cars using internal combustion engines and transmissions, but there were a lot of new things for me to learn here. Spinning into a donut at 150 km/h directly from standstill – just using my right foot – is an all-new experience for me. Our work was focused on getting the car and I used to each other. My thanks go to the whole Audi Sport squad for their outstanding teamwork.”

The entire development, including the technology, of the S1 Hoonitron was conducted by Audi Sport at the Neckarsulm location – a perfect fit for the project, because that’s also where the Audi RS e-tron GT* is produced. Audi Design in Ingolstadt was responsible for the styling, which has been anything but a run-of-the-mill job for Marc Lichte and his team. “When we first heard about this project, the whole team was thrilled immediately: we had the opportunity to develop a car that combines an icon of our brand with the future,” says Audi’s chief designer. The challenges were tremendous: “It was about creating a modern, all-electric interpretation of the S1 Pikes Peak. The timeline was extremely tight: while our design process normally takes one to one-and-a-half years, we only had four weeks from the first drawing to the final design. We were constantly in touch with Ken Block and his team and engaged in intensive exchanges.”

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Fans will soon be able to see the US star’s success with the project for themselves: under the working title Elektrikhana, Ken Block and his team are going to produce the next video of his famous Gymkhana series featuring the S1 Hoonitron. “The collaboration with Audi is a very special partnership for me. The brand and its passion for motorsport motivated me to get into rallying,” says Ken Block. “That Audi has now developed this car for me and my team, and has joined us in our next project, has made a dream come true for me. The Hoonitron is writing the next chapter in our history and taking our Gymkhana story into the future.”

A story of the future that everyone at Audi is also looking forward to: “Knowing that we’re developing a car for a video with Ken Block that millions of people around the world are going to watch has provided our team with additional motivation,” says Marc Lichte. “These new inspirations are also immensely important for our daily work. The development of this car will encourage us to approach future projects with an even more open and progressive mindset.”

Audi of America Communications
Mark Dahncke
Director, Product Communications
Tel.: +1 703 229 2549
E-mail: mark.dahncke@audi.com
www.media.audiusa.com

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 20 locations in 12 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm, Germany), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy), and Ducati Motor Holding S.p.A. (Bologna/Italy).

In 2020, the Audi Group delivered to customers about 1.693 million automobiles of the Audi brand, 7,430 sports cars of the Lamborghini brand and 48,042 motorcycles of the Ducati brand. In the 2020 fiscal year, AUDI AG achieved total revenue of €50.0 billion and an operating profit before special items of €2.7 billion. At present, around 87,000 people work for the company all over the world, 60,000 of them in Germany. With new models, innovative mobility offerings and other attractive services, Audi is becoming a provider of sustainable, individual premium mobility

Consumption of the models named above
Information on fuel/power consumption and CO2 emissions and efficiency classes in ranges depending on the chosen equipment level of the car.

Audi RS e-tron GT
Combined electric power consumption in kWh/100 km: 20.2–19.3 (NEDC); 22.5–20.6 (WLTP);
Combined CO2 emissions in g/km: 0

The indicated consumption and emissions values were determined according to the legally specified measuring methods. Since September 1, 2017, type approval for certain new vehicles has been performed in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Since September 1, 2018, the WLTP has gradually replaced the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the consumption and CO2 emission values measured are in many cases higher than the values measured according to the NEDC. Additional information about the differences between WLTP and NEDC is available at www.audi.de/wltp.

At the moment, it is still mandatory to communicate the NEDC values. In the case of new vehicles for which type approval was performed using WLTP, the NEDC values are derived from the WLTP values. WLTP values can be provided voluntarily until their use becomes mandatory. If NEDC values are indicated as a range, they do not refer to one, specific vehicle and are not an integral element of the offer. They are provided only for the purpose of comparison between the various vehicle types. Additional equipment and accessories (attachment parts, tire size, etc.) can change relevant vehicle parameters, such as weight, rolling resistance and aerodynamics and, like weather and traffic conditions as well as individual driving style, influence a vehicle’s electric power consumption, CO2 emissions and performance figures. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany ( www.dat.de ).

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SOURCE Audi of America