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Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

/C O R R E C T I O N -- Michelob ULTRA/

July 7, 2021 GMT
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“New Drop Alert: Michelob ULTRA and Legendary Sneaker Designer Tinker Hatfield Drop A Collab So Exclusive, It Can't Be Bought” (PRNewsfoto/Michelob ULTRA)
1 of 4
“New Drop Alert: Michelob ULTRA and Legendary Sneaker Designer Tinker Hatfield Drop A Collab So Exclusive, It Can't Be Bought” (PRNewsfoto/Michelob ULTRA)

In the news release, New Drop Alert: Michelob ULTRA and Legendary Sneaker Designer Tinker Hatfield Drop A Collab So Exclusive, It Can’t Be Bought, issued 07-Jul-2021 by Michelob ULTRA over PR Newswire, we are advised by the company that the release should be posted with the following three photos and captions, rather than the photos that were originally issued inadvertently. The complete, corrected release follows:

New Drop Alert: Michelob ULTRA and Legendary Sneaker Designer Tinker Hatfield Drop A Collab So Exclusive, It Can’t Be Bought

The “Not For Sale” NBA Championship Bottle collaboration will make its debut during the highly anticipated NBA Finals

NEW YORK, July 7, 2021 /PRNewswire/ -- Michelob ULTRA, the official beer of the NBA, is linking up with legendary sneaker designer, Tinker Hatfield, to bring a new kind of energy to the scene. Just as the NBA Finals come to a close, sneakerheads and basketball fans will have the chance to cop a limited-edition Michelob ULTRA x Tinker Hatfield “Not For Sale” NBA Championship Bottle designed by the man responsible for some of the most classic kicks.

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NOT YOUR AVERAGE COLORWAY & DESIGN
Presented in premium packaging that emulates a shoe box, the exclusive NBA Championship Bottle is hand-signed by the sneaker design icon himself and inspired by a combination of the Larry O’Brien NBA Championship Trophy and the classic look of a traditional basketball net. Take a closer look and handwritten etchings of NBA Championship wins over the years can be found. Upon unboxing, fans will be greeted with an iconic original Tinker Hatfield sketch from the design process, giving them a glimpse into how it all came to life.

HOW TO WIN ’EM
When the final buzzer sounds in the last game of the NBA Finals, the “Not For Sale” drop clock hosted on ULTRATinkerDrop.com and @MichelobULTRA ’s Twitter will start. Fans must act quickly to enter for a chance to get their hands on the exclusive bottle… in true sneaker culture fashion, of course.

How limited and exclusive are we talking? Depends on the score. The total number of bottles available to win are restricted to the number of points scored by the winning team in the final game of the 2021 NBA Finals. Each box is numbered for authenticity.

A CHAT WITH THE LEGEND
While they may not be sitting courtside, sneaker enthusiasts can score unprecedented access to Tinker first-hand as he reveals the stories behind his greatest sneaker designs, the inspiration behind the Michelob ULTRA “Not for Sale” collaboration and more. The sneaker legend will be heading to Reddit during Game 3 of the NBA Finals. Follow @MichelobULTRA’s Twitter to learn more.

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NBA® TINKER BOTTLE DROP. No Purchase Necessary. Open to US residents 21+. Begins 7/8/21 and ends on 7/22/21, or at 11:59 p.m. EDT on the date of the Final Game of the 2021 NBA Finals, whichever occurs first. See Official Rules at ULTRATinkerDrop.com for prizes and details. Msg & data rates may apply. Void where prohibited.

About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

For More Information:
Jessica Thorpe
media@anheuser-busch.com

Katherine Valauri
KValauri@webershandwick.com

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SOURCE Michelob ULTRA