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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Mitsubishi Motors North America Announces Second-Quarter 2021 Sales Growth

July 1, 2021 GMT

FRANKLIN, Tenn., July 1, 2021 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today reported strong second quarter sales of 25,146, a 106% increase compared with Q2 of 2020. First-half sales of 53,377 were up nearly 12% over the same period last year, as the brand focused on retail sales of its highest-specification models to minimize the impact of the global chip shortage.

With one of the freshest line-ups in the industry seeing every vehicle in the showroom redesigned or all-new, MMNA’s dealer partners are reporting steadily increasing demand from buyers. With a return to pre-pandemic shopping patterns across the nation, all of MMNA’s individual vehicle lines saw year-over-year sales increases compared to the same quarter of 2020.

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News and Notes

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  • MMNA sales throughout the quarter increased in strength month by month, driven by availability of 2022 Outlander and Eclipse Cross. June alone represented an increase of 53.6% over June of 2020, and the third-best June in the last 10 years. Considering supply constraints, this illustrates the strength of the retail-demand recovery.
  • Considering retail-only sales (non-fleet), June 2021 saw the best-ever June sales for Outlander and Eclipse Cross carlines, and brand-wide, greater volume than June of 2020 and 2019. This represented the second-best retail-only June for MMNA since 2007. MMNA continues to focus distribution efforts to ensure its dealer partners have an adequate supply of new vehicles for customers.
  • With availability of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross increasing steadily, sales of these well-received new vehicles improved month-over-month across the quarter.
  • With sales of 23,983 across the first half of 2021, Outlander Sport recorded its best first-half performance ever.
  • Despite predictions that consumers have turned away from passenger cars, Mirage’s first-half 2021 performance is the strongest first-half for the nameplate since 2001.
  • Priced from $25,7951, the all-new 2022 Outlander started arriving on dealer lots in March, and as supply meets demand, will have a significant impact on total sales.
  • Starting at $23,3951, the sporty, sleek and restyled 2022 Eclipse Cross also gained momentum through the quarter, going on sale in early March.
  • Earlier this year, MMNA announcing it ranked third highest among mass-market brands in the J.D. Power 2021 U.S. Customer Service Index Study.
  • MMNA recently unveiled ClickShop℠, a 24-hour digital showroom hosted on mitsubishicars.com. Customers now have a shopping experience customized to their needs, interests and budget, designed to make the car-buying experience fast, fair and fun. With ClickShop, buying a new Mitsubishi is now as simple as “click, click, car.”


Q2

YTD


2021

2020

2021

2020

Mirage

6790

3807

13722

8453

Outlander Sport

8627

4208

23983

16785

Outlander

6569

2735

10675

15544

Outlander PHEV

385

285

639

632

Eclipse Cross

2775

1162

4358

6346

TOTALS

25146

12197

53377

47760

About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.

With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida, and Virginia, MMNA, directly and indirectly, employs more than 8,000 people across the United States.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com.

Disclaimers
1. Manufacturer’s Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details. Vehicle MSRP does not include Destination/Handling Charge of $1195 (Alaska/Hawaii $1320).

For more information, please contact:

Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402

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SOURCE Mitsubishi Motors North America, Inc.