Synamedia teams with the Howard NEXTGEN TV Broadcast Collaborative to deliver ATSC 3.0 to Washington, D.C.
WASHINGTON, Dec. 21, 2021 /PRNewswire/ -- Synamedia, the world’s largest independent video software provider, today announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest and most prestigious Historically Black Colleges and Universities (HBCU). In this first of its kind partnership, WHUT, the first and only public broadcast television station owned by and licensed to an HBCU, will be the host station for NEXTGEN TV local channel broadcasts.
NEXTGEN TV Broadcast Collaborative has boldly transitioned WHUT to an ATSC 3.0 facility that will offer NEXTGEN TV signals from five network sources: WHUT (PBS), WJLA (ABC), WUSA (CBS), WTTG (FOX), and WRC (NBC). In Washington, D.C., one of the top ten largest broadcast television markets, this rollout helps ensure that federal regulators and legislators experience the capabilities and benefits of NEXTGEN TV firsthand, as they determine future policy frameworks.
Synamedia provided its multi-processing platform the vDCM, to add core functionality of HEVC encoding, DASH packaging, statistical multiplexing, and DRM security. These elements were further combined with key downstream ATSC 3.0 components from Triveni Digital and staged by Heartland Video Systems, Inc. Synamedia also delivered its MEG ATSC 3.0 Receiver, a first in a generation of new hybrid, software-based and cloud-native receivers that allows station operators to professionally monitor ATSC 3.0 signals using custom dashboards, cost-efficiently and flexibly.
“The success of this deployment demonstrates the power of partnerships. By bringing together experts in their respective fields, the Collaborative has taken a major step forward for NEXTGEN TV in an influential market,” said Elke Hungenaert, Vice President, Product Management, Synamedia. “It was a pleasure working with the incredible team to help bravely tackle this new industry standard in a new market.”
“Synamedia played a crucial role in this important deployment in one of our nation’s largest media markets, further demonstrating the capabilities and benefits of this new generation of IP broadcast as well as broadband television enabled by ATSC 3.0,” said Dave Folsom, acting CTO, Pearl TV. “It is this level of functionality and features that will be key in showcasing NEXTGEN TV to various government constituents, while also drawing consumers to adopt NEXTGEN TV.”
Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts cloud-native portable video workflows, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.
We’re helping service and content providers around the world to deliver, protect and monetize video content so they can win in the age of Infinite Entertainment. We do that with the world’s most complete, secure and advanced end-to-end open video delivery solution. Our portfolio features award-winning video network services, best-in-class anti-piracy solutions and intelligence, and video platforms with fully integrated capabilities including cloud DVR and advanced advertising. And we’re trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters and media companies. Synamedia is backed by the Permira funds and Sky.
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