Adapting Your Business to Create Online Leads - Digital NRG
08/14/2021, Bristol, UK // PRODIGY: Feature Story //
If we look at the history of lead generation in the UK, over the last 20 years there has been a drastic shift in how your current customers and future customers will search for you. Naturally, a business owner is dependent upon sales and has to change how they appear to customers and try to achieve this as well as trying to run your business from every other angle too. If you are a business in the South West of the UK, then your options are to take on someone to run your marketing in-house or look for a digital marketing agency in Bristol to help.
Often though companies looking to generate business from new areas can be quite limited in where to advertise as they have no experience in digital. Internally a basic understanding of a Google AdWords campaign, or an idea to refresh the website, requires time and effort. New technologies advance on a daily basis and it’s the job of a digital marketing agency to know which ones would suit your type of business. That’s the real key, knowing which ones will work for you and why they will.
There are many different examples of how a B2B or a B2C sales company can utilise technology to bring in new clients, and also stop the loss of some existing clients too. An example to look at, which could be any industry so feel free to adapt this analogy to your company, would be 15 years ago Mr. Smith moved into his old farmhouse and needed some asbestos removing so he picked up the old Yellow Pages, found a local asbestos removal expert, checked the price out with say three quotes, chose the one in the middle and hey presto the following week that company came round and removed his asbestos. Fast forward to 10 years ago and the real start of online advertising. Mr. Smith has now moved to a smaller property, has some more asbestos to remove, and seems to recall that he had to go through this process before 5 years or so ago but can’t remember who he used and certainly can’t find the invoice to get in touch with them. He hasn’t seen a Yellow Pages for years but he does have a new shiny iPad which he uses to search, within Google, for an asbestos removal company. Again, he finds one, not the previous one, they didn’t invest online and went out of business a couple of years back and gets in touch and the following week they come and do the job for him.
Here’s the thing, most business owners, like you perhaps, would probably think that not much has changed over the last five years or so and this is the way that you are still ahead of your competitors with your online marketing which you haven’t changed for the last five years or so. The business has been a bit slower than normal but there’s been a pandemic, Brexit, the uncertainty that’s why. Wrong. The market is diversifying massively, the Google search is just the start, or sometimes the finish, customers now need multiple review sites before they make a considered purchase, they need fast-flowing easy to use websites, available on every device, they need instant quotes, demand additional extras thrown in, or at least appear to be thrown in through clever marketing plans. Social media is used now to capture your new clients before they are even in the market for your product or service. Organic listings alongside paid listings add trust and reputation management can be the difference between you surviving or dying.
Now, we have only touched the surface here of what is possible now and more to the point of what is necessary now to grow and thrive online and it’s only going one way let me tell you. That’s why your South-West based business needs to speak to an experienced digital marketing agency in Bristol. A company to work as your partner, to advise you every step of the way in your digital journey not only to grow but to maintain your business levels, look for new opportunities you didn’t know even existed but when you see your competitors using them then it’s time to realise you should be too, let’s hope it’s not too late.
Going back to the choice of hiring a marketing manager in-house who may well have only had experience in a few of the online marketplaces you need to exploit or use the whole service digital agency in Bristol who has experts on hand to advise in everything you need, there really is no choice to be made in my book. Get in touch with your digital agency in Bristol before it’s too late.
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