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ASM Global Names Chief Strategy Officer to Drive Innovation and Manage Acquisition Strategy for World’s Leading Venue Investment and Operating Co.

December 21, 2021 GMT
Nate Whitman, Chief Strategy Officer, ASM Global (Photo: Business Wire)
Nate Whitman, Chief Strategy Officer, ASM Global (Photo: Business Wire)
Nate Whitman, Chief Strategy Officer, ASM Global (Photo: Business Wire)


ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, has named Nate Whitman chief strategy officer to expand upon the company’s recent pace of major acquisitions and strategic partnerships begun at the height of the pandemic and rapidly continuing now.

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Nate Whitman, Chief Strategy Officer, ASM Global (Photo: Business Wire)

In Whitman’s new role, he will evaluate all new business opportunities, investments and strategic partnerships for the global content and operating company. He will also identify strategic levers and opportunities to further monetize ASM’s business and partner with teams at all levels of the industry to surface innovation and value. Whitman will also translate strategic opportunities to actionable business initiatives that can deliver organic revenue growth and improve product and service offerings for customers across all business units.


In announcing Whitman’s appointment, ASM Global President and CEO Ron Bension said, “Nate is a 20-year veteran in strategic and financial planning, and his ability to imaginatively maximize a multitude of growth opportunities and utilize his data-centric approach to identify those will make him a tremendous asset to our ASM team, partners and of course our venues throughout the world.”

Whitman recently served as the head of strategy and finance for Pac-12’s media division, where he led all strategic planning, finance, budgeting and forecasting efforts. Whitman also spent six years as the executive director of strategy and innovation for the Billion Mile Race, a national campaign by the New Balance Foundation to challenge America’s schools to walk, jog or run a collective 1 billion miles. Whitman also served as vice president, strategy and finance, for Live Nation Ticketmaster Entertainment. While there he built the company’s first-ever internal strategy and financial analytics group. Whitman began his career in strategy with The Boston Consulting Group Inc.


“I am honored and thrilled to be joining ASM Global’s world-class leadership team at what is an exciting and pivotal time for the company,” said Whitman. “The demand from fans for unique live-event experiences has never been stronger. At the same time, new digital technologies can enable that experience to be even richer and more rewarding. ASM Global is uniquely positioned to deliver these experiences while pioneering the evolution of the digital customer journey. With ASM Global’s remarkable internal innovation—combined with strategic partnerships and acquisitions—we will drive new revenue streams and accelerate growth.”

ASM Global closed a remarkable 27 major arena deals during the pandemic, recently opened beautiful new venues in locales on multiple continents and has recently announced major partnerships with a wide range of preeminent companies in a variety of spaces ranging from Honeywell to Ticketmaster to Qualtrics to many others.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. Follow us on Facebook, Instagram and Twitter.

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CONTACT: Jim Yeager

breakwhitelight (on behalf of ASM Global)

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PUB: 12/21/2021 09:00 AM/DISC: 12/21/2021 09:01 AM