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Global Functional Beverages Market (2021 to 2030) - by Type, Distribution Channel, End-user and Region -

October 28, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Oct 28, 2021--

The “Functional Beverages Market by Type, Distribution Channel, and End User: Global Opportunity Analysis and Industry Forecast, 2021-2030” report has been added to’s offering.

The global functional beverages market was valued at $110,148.9 million in 2020, and is estimated to reach $200,080.3 million by 2030, registering a CAGR of 5.9% from 2021 to 2030.

In 2020, the energy and sports drinks segments collectively accounted for 60.2% share in the global functional beverages market, and this trend is expected to continue during the forecast period. This is majorly attributed to increase in popularity of energy and sports drinks in millennial population, rise in concerns about health, and surge in participation of people in sports & recreational activities.


People of different age groups are defining their own lifestyle and choosing specific food & beverages according to their interests and preferences. Functional beverages address these different needs. The functional beverage industry is anticipated to grow gradually, owing to the factors such as rise in demand for fast energy products and increase in investment by manufacturers of functional beverages. In addition, different variants, such as reduced sugar beverages, are witnessing increased popularity, due to increase in diet-conscious consumers. Moreover, surge in consumption of energy and sports drinks among college-going kids as well as the younger population is anticipated to boost the market growth. Furthermore, manufacturers are offering innovative products such as a variety of flavors and fortification with minerals, which are anticipated to fuel the global market growth.

Germany, U.S., Japan, India, China, and Russia are some of the major functional beverages consuming countries, due to increase in demand from millennial and surge in marketing activities. Improved distribution channels are driving the growth of the functional beverages market. Furthermore, surge in awareness among the population about the benefits of functional beverages & their affordability and increase in applications drive the growth of the market.


According to the functional beverages market analysis, the functional beverages market segmented into type, distribution channel, end user, and region. On the basis of type, the market is categorized into energy drinks, sports drinks, dairy-based beverages, juices, and others. Depending on distribution channel, it is fragmented into supermarket and hypermarket, specialty stores, e-commerce, and others. By end user, it is segregated into athletes, fitness lifestyle users, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).

Key Benefits

  • The study provides an in-depth analysis of the global functional beverages market with current trends and future estimations to elucidate the imminent investment pockets in the market.
  • The report provides information regarding drivers, restraints, and opportunities with impact analysis.
  • A quantitative analysis from 2020 to 2030 is provided to showcase the financial competency of the market.
  • Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
  • Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
  • Competitive intelligence highlights business practices followed by leading market players across various regions.

Market Dynamics


  • Increase in demand for functional beverages in developing nations
  • Rise in consumption of natural sports drinks
  • Increase in purchasing power


  • Availability of healthier substitutes
  • Stringent regulations and international quality standards
  • Government regulations for storage


  • Increase in investments by small- & mid-sized food product manufacturing companies
  • Rapid growth of the retail sector
  • Rise in demand for natural botanicals infused drinks and relaxation drinks

Companies Mentioned

  • Red Bull
  • Dupont Nutrition Biosciences ApS
  • MaxiNutrition
  • Clif Bar
  • The Coca-Cola Company
  • Monster Beverage Corporation
  • Meiji CoLtd
  • Nestle S.A.
  • National Beverage Corp.
  • Pepsico Inc.

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SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 10/28/2021 10:52 AM/DISC: 10/28/2021 10:53 AM