Swisher Expands Strategic Partnership with E-Alternative Solutions to Increase Sales and Distribution of EAS’s Leap and Leap Go Brands
JACKSONVILLE, Fla.--(BUSINESS WIRE)--Mar 18, 2021--
Swisher, a category leader in adult consumer lifestyle brands, today announced it has expanded its partnership with E-Alternative Solutions (EAS) to support the marketing, sales and distribution of EAS’s Leap ® and Leap Go ® vapor brands. Both companies will remain separate entities with EAS benefitting from the additional support and strength of Swisher’s world-class sales and marketing organization.
Jeffrey Brown, formerly Vice President of Sales for EAS, has been named General Manager of EAS, and will take the lead in the evolution of the partnership.
“Jeff is a well-respected leader with more than three decades of industry experience, and as General Manager, he is the natural choice to take the EAS business to the next level and drive our respective brand expansion goals,” said John Miller, President and Chief Executive Officer of Swisher. “In the short term, the expanded partnership between EAS and Swisher will remain transparent to our valued customer base, and we will be following up with additional details as they become available.”
“I couldn’t be more excited about this arrangement and look forward to working with the Swisher sales and marketing teams and taking the Leap and Leap Go brands to the next level,” said Brown. “EAS was built from the ground up to prosper in the highly regulated tobacco environment, and with the bench strength of the Swisher sales and marketing teams, we have the power to broaden our reach and expand the distribution of these great brands,” he added.
Over the past several years, Swisher has continued to expand its offerings to include smokeless tobacco products, premium cigars, and modern oral nicotine products to appeal to diverse and changing consumer tastes. Broadening its strategic partnership with EAS is another step toward becoming a more consumer-centric company.
Swisher is an international leading lifestyle company for adult consumers. Best known for its Swisher Sweet Cigars, the company is headquartered in Jacksonville, Florida. Swisher also has a global manufacturing presence in Santiago, Dominican Republic; Esteli, Nicaragua and Wheeling, West Virginia. Swisher’s superior customer relationships matched with an unwavering commitment to innovative thinking and action have driven the company to grow and adapt to the evolving preferences of adult consumers for nearly 160 years. Visit https://swisher.com/about/ to learn more.
About E-Alternative Solutions
Founded in 2014, E-Alternative Solutions (EAS) develops, markets and distributes retail products for adults seeking alternative brands that fit their lifestyle vision. EAS’s business pillars of understanding the marketplace, putting its partners first, and providing reliable regulatory analyses have positioned it as a respected leader in emerging industries. EAS is a member of National Association of Tobacco Outlets (NATO) Board of Directors, and prioritizes compliance with applicable federal, state and local laws and regulations regarding e-vapor and hemp-derived cannabinoids.
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KEYWORD: UNITED STATES NORTH AMERICA FLORIDA
INDUSTRY KEYWORD: TOBACCO RETAIL SPECIALTY
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PUB: 03/18/2021 01:00 PM/DISC: 03/18/2021 01:01 PM