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Press release content from Business Wire. The AP news staff was not involved in its creation.

Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns

December 18, 2020 GMT

SANDPOINT, Idaho--(BUSINESS WIRE)--Dec 18, 2020--

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns.

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The Kochava Foundry ™ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention.

“The app and connected device marketplace is growing at exponential rates,” said Grant Simmons, Vice President of Kochava Foundry. “Our mission is to provide tailored services and custom research for brands to meet their unique business and marketing campaign goals through our robust team of leading industry experts.”

The Foundry team is adept at identifying strategies to optimize a channel or partner and verifying that campaign data is legitimate or the presence of bad actors through detailed fraud analysis used by Fortune 500 brands to uncover and remove unethical and costly ad fraud.

Kochava Foundry key services include:

  • Incremental campaign medialift analysis through advanced measurement and incrementality
  • Industry-leading insights and analytics
  • Fraud auditing of campaign data

The Foundry team has performed numerous in-depth analyses for big brands and Fortune 500 companies on all media channels. Additionally, they have provided recommendations for marketers working with over the top (OTT), digital out of home (DOOH), and connected TV (CTV) channels.

“Real-time analytics alone isn’t evidence enough to make million-dollar ad spend decisions,” continued Simmons. “In an age where big data has become noisy, Kochava Foundry adds a magnifying lens to mine for the hidden gems in your data.”

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For more information visit https://www.kochava.com/strategic-services/.

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

View source version on businesswire.com:https://www.businesswire.com/news/home/20201218005043/en/

CONTACT: Leslie Amadio

Director of Public Relations

lamadio@kochava.com

208.610.1650

KEYWORD: IDAHO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: MARKETING ADVERTISING COMMUNICATIONS DATA MANAGEMENT TECHNOLOGY

SOURCE: Kochava

Copyright Business Wire 2020.

PUB: 12/18/2020 09:30 AM/DISC: 12/18/2020 09:31 AM

http://www.businesswire.com/news/home/20201218005043/en