Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Ordergroove Appoints CFO and VP of Client Services as Subscription Growth Accelerates 70% Year-over-Year

December 15, 2021 GMT

NEW YORK--(BUSINESS WIRE)--Dec 15, 2021--

Ordergroove, the leader in Relationship Commerce, today announced the appointment of Todd Donahue as chief financial officer and Lindsay Wright as vice president of client services. Their extensive software expertise will help Ordergroove expand and further scale growth in the fast-growing subscription and membership space, which is predicted to reach $2.6 trillion by 2028.


The expansion of Ordegroove’s executive team coincides with the company’s rapid growth. In 2021, Ordergroove experienced a 70% annual increase in subscriptions and a 73% increase in new customers added, including innovative companies such as Huda Beauty, OLLY and Stumptown Coffee. These new customers join the ranks of established brands like Honest Company, KIND Snacks, Walmart and L’Oreal that are driving recurring revenue with Ordergroove.

As CFO, Donahue will leverage his 25 years of finance and operating experience at SaaS and technology companies to execute Ordergroove’s vision, strategic plans and deliver value to its customer base and stakeholders. As a former strategy and operations leader for Mastercard’s merchant loyalty business, Donahue will use his expertise to help fulfill Ordergroove’s mission to place relationships at the center of commerce and continue to scale the Relationship Commerce category.

As VP of client services, Wright’s 15 years of experience establishing phenomenal customer experiences and building high-performing teams at SaaS and marketing technology organizations will be key as Ordergroove continues to deliver best-in-class recurring revenue experiences that delight customers. Under Wright’s leadership, Ordergroove will continue to focus on empowering merchants to deliver exceptional subscription-first experiences using enhanced data-driven insights, integration capabilities and automation.


“The growth Ordergroove has experienced in 2021 is directly correlated with the success our customers are seeing by leveraging Relationship Commerce to help their businesses grow faster,” said Greg Alvo, CEO, Ordergroove. “Whether an entrepreneurial-run business like Laura Kay Innovations or a Fortune 500 brand like L’Oreal, Ordergroove is laser-focused on putting relationships at the center of commerce to help all merchants thrive. With Lindsay and Todd joining Ordergroove, coupled with our significant investments in product innovation, Ordergroove is dedicated to helping our customers deliver a best-in-class Relationship Commerce experience.”

Learn more about how Ordergroove is helping fast-growing brands join the Relationship Commerce revolution by visiting

About Ordergroove

Ordergroove enables Relationship Commerce experiences for hundreds of brands and retailers, including The Honest Company, Stumptown Coffee, Il Makiage, KIND Snacks and PetSmart, shifting consumer interactions from one-and-done transactions to frictionless and highly profitable recurring revenue relationships. The company’s technology platform coupled with artificial intelligence, analytics and unmatched consumer expertise helps top brands transform their commerce experiences while making their consumers’ lives easier. Ordergroove is headquartered in the cloud. For information visit

View source version on

CONTACT: Media Contact:

Stacee Collins

Ketner Group Communications (for Ordergroove)



SOURCE: Ordergroove

Copyright Business Wire 2021.

PUB: 12/15/2021 12:15 PM/DISC: 12/15/2021 12:16 PM