Insider Intelligence Releases ‘Canada Mobile Banking Emerging Features Benchmark 2021’
NEW YORK--(BUSINESS WIRE)--Mar 18, 2021--
Royal Bank of Canada (RBC) ranked first overall among Canada’s seven largest financial institutions (FIs) by assets, according to Insider Intelligence’s inaugural “Canada Mobile Banking Emerging Features Benchmark” report. This study is designed to help FIs compete in an intensifying battle for this shrinking slice of new users, attract competitors’ customers when they shop for new financial products, and engage existing users by offering mobile banking features that consumers demand most.
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(Graphic: Business Wire)
Canada is one of three countries covered by Insider Intelligence benchmarks. This report joins US (25 FIs) and UK (10 FIs) studies and two reports for each country on top neobanks. In this annual study, seven Canadian FIs by assets are ranked according to two proprietary data sets: an assessment of FIs’ mobile features and a consumer survey fielded to more than 1,100 Canadians gauging their demand for 42 features. By combining these sources, Insider Intelligence offers a unique, data-driven benchmark trusted by digital channels executives to inform enhancements to their mobile offerings.
Here are the steps in the Insider Intelligence study:
Here are the top performers within six categories, which are ordered according to survey respondents’ demand:
If you are interested in reading the full report, please reach out directly.
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View source version on businesswire.com:https://www.businesswire.com/news/home/20210318005049/en/
CONTACT: Douglas Clark
KEYWORD: UNITED STATES NORTH AMERICA CANADA NEW YORK
INDUSTRY KEYWORD: FINANCE BANKING PROFESSIONAL SERVICES MOBILE/WIRELESS TECHNOLOGY
SOURCE: Insider Intelligence
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PUB: 03/18/2021 08:00 AM/DISC: 03/18/2021 08:01 AM