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Circle K Takes Next Step in Sustainability Journey With New Sustainably Sourced Coffee Offer

April 15, 2021 GMT
Circle K Sustainably Sourced Coffee (Photo: Business Wire)
Circle K Sustainably Sourced Coffee (Photo: Business Wire)

CHARLOTTE, N.C.--(BUSINESS WIRE)--Apr 15, 2021--

Circle K, the national convenience store, is taking its commitment to sustainability a step further by becoming the largest convenience retailer in the U.S. to offer 100% sustainably sourced coffee blends across all their locations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210415005150/en/

Circle K Sustainably Sourced Coffee (Photo: Business Wire)

To celebrate this initiative, Circle K will be offering up to 40% off reusable mugs on April 22 for Earth Day.

The sustainably sourced coffee program is built around three pillars: farm productivity, environmental practices, and social development. These high-quality coffee beans will come from participating farms around the world while providing valuable tools, training and services to coffee farmers and their communities.

Additionally, farms where these coffees are sourced, actively promote the following:

  • No child labor
  • No form of slavery or forced labor
  • Trainings on applicable local and international labor and employment laws
  • Trainings on, but not limited to, critical health, occupational safety topics, and worker rights and conditions
  • Gender equity
  • Soil conservation
  • Forest conservation and biodiversity
  • Water protection, waste management, efficient energy use
  • Environmentally responsible agriculture
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“We continue to look for ways to deliver high quality coffee while reducing our impact on the environment,” says Kevin Lewis, Global Chief Marketing Officer of Alimentation Couche-Tard. “In the U.S., over the past year, we’ve reduced case sizes and extended product shelf life, which will minimize the amount of coffee wasted. These steps, combined with the installation of bean-to-cup coffee machines across the U.S., have delivered a 30% reduction in total pounds of coffee wasted annually.”

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Circle K offers consistently fresh coffee through their bean-to-cup machines, which allow consumers to enjoy freshly ground coffee in every cup. The new sustainably sourced coffee blends will be available through these machines in both hot and iced forms. While the coffee beans will now be 100% sustainably sourced, the quality will continue to be the same java customers love, with no changes to the taste, aroma, or roast profile.

When consumers opt for Circle K’s coffee blends, they will be supporting a brighter future for farmers and their communities through better social, economic and environmental practices – from enhancing soil health and improving water management to teaching forest conservation.

About Alimentation Couche-Tard Inc.

Couche-Tard is the leader in the Canadian convenience store industry. Circle K is its global brand outside of Quebec, Canada. Couche-Tard is a global leader in convenience and fuel retail, operating in 26 countries and territories, with more than 14,200 stores, of which approximately 10,800 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is the largest independent convenience store operator in terms of the number of company-operated stores in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong. Approximately 135,000 people are employed throughout its network.

For more information on Alimentation Couche-Tard Inc. or to consult its Unaudited Interim Condensed Consolidated Financial Statements and Management Discussion and Analysis, please visit: https://corpo.couche-tard.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210415005150/en/

CONTACT: Paola Reyes

BCW for Circle K

paola.reyes@bcw-global.com

KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA

INDUSTRY KEYWORD: OTHER PHILANTHROPY ENVIRONMENT CONVENIENCE STORE FOOD/BEVERAGE PHILANTHROPY CONSUMER OTHER CONSUMER RETAIL

SOURCE: Circle K

Copyright Business Wire 2021.

PUB: 04/15/2021 07:00 AM/DISC: 04/15/2021 07:01 AM

http://www.businesswire.com/news/home/20210415005150/en