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Family Farm & Home Expands Partnership with RELEX Solutions to Unify Space and Supply Chain Management

July 7, 2021 GMT


Family Farm & Home, a Michigan-based retailer specializing in farm and rural lifestyle products, will expand their partnership with RELEX Solutions, provider of unified retail planning solutions, to add macrospace and microspace management, including floor planning, planogram optimization, and space-aware replenishment. This service will be integrated into the existing RELEX supply chain solution that was implemented in 2020 across Family Farm & Home’s distribution centers, online channels, and 66 stores throughout the midwestern United States.


Family Farm & Home had been using legacy solutions for planogramming that required large amounts of manual planning, creating challenges with disconnected data, restricted scalability, and limited automation. By expanding their solution footprint with RELEX, Family Farm & Home has now fully integrated their supply chain and space management operations and can take advantage of greater control over data and the ability to create cluster- and store-specific planograms, reduce manual touches, increase margin recognition, and improve inventory flow across the business.

“RELEX has already proven their value as a partner by implementing and modernizing our supply chain management,” says Family Farm & Home Co-President and CMO Tim Fansler. “We are pleased to grow our relationship with RELEX as we incorporate space management into a single, unified solution.”

“We at RELEX are immensely proud to have the opportunity to expand our work with Family Farm and Home,” says Carlos Victoria, SVP Sales North America for RELEX. “The benefits of a unified retail platform that fully integrates operations across supply chain and space management will help this valued partner streamline their business, boost efficiency, and grow their competitive edge in the rural DIY and hard goods segment.”


Learn more about Family Farm & Home automated supply chain planning with RELEX Solutions.

Learn more about space and planogram optimization software from RELEX Solutions.

About RELEX Solutions

RELEX Solutions is a leading provider of cutting-edge retail optimization software that’s built for the age of Living Retail, where change is the only constant. We help retailers adapt to every future, faster.

Our cloud-native Living Retail Platform delivers pragmatic AI across all retail functions and at retail scale, eradicating siloes, rigidities and inefficiencies along the way. We offer a fast lane to value that builds from a foundation of radically improved demand forecasting and supply chain optimization. Our customers leverage this enhanced supply chain visibility into exponential benefits — optimizing their space, allocation, workforce, promotion, and markdown strategies, all within our unified platform.

Today, RELEX is a hyper-growth company with 250+ customers who love us — ask any of them for a frank and independent assessment of our team and solutions. RELEX is trusted by leading brands including AutoZone, PetSmart, The Vitamin Shoppe, Big Lots, and Thrive Market, and has offices across North America, Europe and the Asia Pacific region.

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About Family Farm & Home

Family Farm & Home is a family-owned and operated company, based in Muskegon, that prides itself on local community, focused on fulfilling the lifestyle needs of their customers who aspire to Live, Work and Grow like they do.

Core departments include feed and accessories for pets, horses and livestock, as well as farming supplies. The chain also offers products for home heating, lawn and garden, hardware, automotive, work clothing, footwear, and more.

Currently operating 66 stores throughout five midwestern states, Family Farm & Home has experienced significant growth since opening its first three locations in 2002. Customer service is a top priority for Family Farm & Home with the mission to treat customers like family and to help them work smarter and faster by providing the best quality products and expert advice to get the job done, at prices that make sense. Family Farm & Home- the trusted resource, just down the road.

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CONTACT: Thomas Hancox

Marketing Manager, North America

RELEX Solutions

Tim Fansler

Co Pres, CMO

Family Farm & Home




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PUB: 07/07/2021 12:39 PM/DISC: 07/07/2021 12:39 PM