Church and Dwight Completes Purchase of TheraBreath®
EWING, N.J.--(BUSINESS WIRE)--Dec 27, 2021--
Church & Dwight Co., Inc. (NYSE:CHD) has completed its previously announced acquisition of TheraBreath ®, the #2 brand in the alcohol-free mouthwash category in the United States.
The transaction was completed under the original terms announced on November 29, 2021, which called for Church & Dwight to pay $580 million in cash at closing.
“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath ® will be the Company’s 14 th power brand and represents a powerful addition to our existing oral care portfolio which includes ARM & HAMMER ® toothpaste, SPINBRUSH ® battery-operated toothbrushes, ORAJEL ® oral analgesics and WATERPIK ® water flossers. The TheraBreath ® brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”
Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The Company manufactures and markets a wide range of personal care, household and specialty products under recognized brand names such as ARM & HAMMER ®, TROJAN ®, OXICLEAN ®, SPINBRUSH ®, FIRST RESPONSE ®, NAIR ®, ORAJEL ®, XTRA ®, L’IL CRITTERS ® and VITAFUSION ®, BATISTE ®, WATERPIK ®, ZICAM ®, FLAWLESS ® and THERABREATH ®. These 14 key brands represent approximately 85% of the Company’s product sales. For more information, visit the Company’s website.
View source version on businesswire.com:https://www.businesswire.com/news/home/20211227005043/en/
CONTACT: Rick Dierker
Chief Financial Officer
KEYWORD: NEW JERSEY UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL HEALTH CHEMICALS/PLASTICS HOME GOODS MANUFACTURING SPECIALTY DENTAL
SOURCE: Church & Dwight Co., Inc.
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PUB: 12/27/2021 06:55 AM/DISC: 12/27/2021 06:56 AM