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Global Location Based Marketing Services Markets Report 2020 Featuring Foursquare Labs, Google, Groupon, Near Pte, PlaceIQ, Scanbuy, Shopkick, Telenity - ResearchAndMarkets.com

November 2, 2020 GMT

DUBLIN--(BUSINESS WIRE)--Nov 2, 2020--

The “Location Based Marketing Services - Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.

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Global Location Based Marketing Services Market to Reach $134.5 Billion by 2027

Amid the COVID-19 crisis, the global market for Location Based Marketing Services estimated at US$38.3 Billion in the year 2020, is projected to reach a revised size of US$134.5 Billion by 2027, growing at a CAGR of 19.7% over the period 2020-2027.

Physical Location, one of the segments analyzed in the report, is projected to record 19% CAGR and reach US$85.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location of Interest segment is readjusted to a revised 20.9% CAGR for the next 7-year period.

The U. S. Market is Estimated at $11.4 Billion, While China is Forecast to Grow at 19% CAGR

The Location Based Marketing Services market in the U. S. is estimated at US$11.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$23.2 Billion by the year 2027 trailing a CAGR of 18.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.5% and 17.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 14.6% CAGR.

The report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:

  • Foursquare Labs
  • Google LLC
  • Groupon, Inc.
  • Near Pte. Ltd
  • PlaceIQ, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Telenity

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

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1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Location Based Marketing Services Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

  • Market Facts & Figures
  • Location Based Marketing Services Market Share (in %) by Company: 2019 & 2025
  • Market Analytics
  • Current & Future Analysis for Location Based Marketing Services by Target Location Type - Physical Location and Location of Interest - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
  • Historic Review for Location Based Marketing Services by Target Location Type - Physical Location and Location of Interest Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
  • 15-Year Perspective for Location Based Marketing Services by Target Location Type - Percentage Breakdown of Value Sales for Physical Location and Location of Interest for the Years 2012, 2020 & 2027
  • Current & Future Analysis for Location Based Marketing Services by Promotion Type - Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content and Voice Calling - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
  • Historic Review for Location Based Marketing Services by Promotion Type - Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content and Voice Calling Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
  • 15-Year Perspective for Location Based Marketing Services by Promotion Type - Percentage Breakdown of Value Sales for Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content and Voice Calling for the Years 2012, 2020 & 2027

IV. COMPETITION

  • Total Companies Profiled: 47

For more information about this report visit https://www.researchandmarkets.com/r/5fqntn

View source version on businesswire.com:https://www.businesswire.com/news/home/20201102005497/en/

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KEYWORD:

INDUSTRY KEYWORD: MARKETING COMMUNICATIONS SEARCH ENGINE MARKETING

SOURCE: Research and Markets

Copyright Business Wire 2020.

PUB: 11/02/2020 07:47 AM/DISC: 11/02/2020 07:47 AM

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