Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Global Personal Care Wipes Market Outlook Report 2021-2026: Cost, Convenience, Hygiene, Performance, Ease of Use, and Disposability Influencing Market Growth -

November 11, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Nov 11, 2021--

The “Global Personal Care Wipes Market Outlook, 2026” report has been added to’s offering.

The market is to grow over a value difference of $8.25 Billion between 2015 to 2026.

Following an ongoing trend among FMCG markets, personal care wipes are undergoing a significant paradigm shift in their retail landscape. Some of the major characteristics of the product influencing the market growth are cost, convenience, hygiene, performance, ease of use, and disposability.


Improving hygiene awareness among people is one of the major factors for the growth of the market. Over the past decade, various kinds of wipes such as intimate, wet, flushable, feminine, and scented have been introduced owing to their diversified applications.

The overall personal care wipe market can be segmented into major segments of - Baby Wipes, Facial Wipes, Hand & Body Wipes, Flushable Wipes, and others. The baby personal care wipes segment is anticipated to witness significant demand due to the disposable nature of baby wipes and act as a genital cleansing agent. The availability of substitutes, such as soap and cloth lead to rashes and skin irritation while baby wipes are soft and suitable for all kind of skins, which is driving the demand of baby wipes across the world.

Although, marketing innovations, upcoming trends by imposing hygienic biodegradable material by vendors, and more fragrances are the rising trends that can boost up the market globally. The segment is expected to contribute to a market share of 41.76% by the end of the forecasted period. Facial wipes are manufactured under cosmetic industries. These wipes are commonly used by end-users to clean dirt, oil, and other pollutants from the face immediately without any other product.

Due to their easy application and compact packaging, the demand for facial wipes has increased over the years. The facial wipe segment in the year 2020 accounted for USD 2.55 Billion, expected to grow marginal difference in the future. The flushable wipes segment was valued at merely USD 1.71 Billion in 2015, which has been showing steady growth.

The combined convenience of disposal, with hygienic removal of soiled wipes immediately from the household, is projected to be a major factor responsible for flushable wipes market growth.


In the Asia-Pacific region, the rising awareness among consumers to use personal care products, especially to avoid skin problems and infections are driving the market growth. The growing expenditure on baby care products is influencing the sales of baby wipes in the region. The significant growth in the number of potential buyers in developing economies like China and India is expected to drive the market in the region.

Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. The simplest characterization is the ongoing shift from brick and mortar selling to e-commerce.

Key Topics Covered:

1. Executive Summary

2. Report Methodology

3. Global Personal Care Wipes Market Outlook

3.1. Market Size by Value

3.2. Market Share

3.2.1. By Product Type

3.2.2. By Sales Channel

3.2.3. By Region

3.2.4. By Country

3.2.5. By Company

4. North America Personal Care Wipes Market Outlook

4.1. Market Size by Value

4.2. Market Share

4.2.1. By Product Type

4.2.2. By Sales Channel

4.2.3. By Country

4.3. USA Personal Care Wipes Market Outlook

4.3.1. Market Size by Value

4.3.2. Market Share by Product Type

4.4. Canada Personal Care Wipes Market Outlook

4.4.1. Market Size by Value

4.4.2. Market Share by Product Type

4.5. Mexico Personal Care Wipes Market Outlook

4.5.1. Market Size by Value

4.5.2. Market Share by Product Type

5. Europe Personal Care Wipes Market Outlook

6. Asia Pacific Personal Care Wipes Market Outlook

7. Latin America Personal Care Wipes Market Outlook

8. Middle East & Africa Personal Care Wipes Market Outlook

9. Manufacturing & Preservation of Personal Care Wipes

10. Market Dynamics

10.1. Market Drivers

10.2. Market Challenges

11. Market Trends & Development

12. Company Profiles

  • Diamond Wipes International, Inc.
  • Edgewell Personal Care Company
  • Hengan International Group Company Limited
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • La Fresh Group, Inc.
  • Meridian Industries, Inc.
  • Nice-Pak Products, Inc.
  • Pluswipes
  • Rockline Industries, Inc.
  • The Honest Company
  • The Procter & Gamble Company
  • Unicharm Corporation

For more information about this report visit

View source version on


Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900



SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 11/11/2021 10:03 AM/DISC: 11/11/2021 10:03 AM