Ocrolus Selects BackBay Communications as Agency of Record
BOSTON & NEW YORK--(BUSINESS WIRE)--Apr 13, 2021--
Ocrolus, the only automation platform that analyzes financial documents and digital data with over 99% accuracy, has selected BackBay Communications as its agency of record. BackBay is an integrated financial services public relations, content development, and digital marketing agency with dedicated teams focused on financial technology, asset management, private equity and venture capital, and impact investing.
BackBay will develop and deploy an integrated public relations and thought leadership program to help build brand awareness and enterprise value for Ocrolus among potential financial services clients, investors, and employees.
“We spoke with a number of firms before choosing BackBay Communications to be our PR and content partner,” said Tim Dubes, Vice President, Marketing, Ocrolus. “BackBay stood out because of their in-depth knowledge of the fintech landscape, strong relationships with the media, and in-house content development capabilities through the former financial services journalists they have on staff.”
“We are excited to have the opportunity to work with the fastest growing fintech in the U.S. It’s an honor to be selected by Ocrolus,” said Bill Haynes, Founder & CEO, BackBay Communications. “We look forward to partnering with the company to leverage their news and perspectives to help foster further growth.”
BackBay partners with fintech clients – from disruptive startups to large global public corporations – to create and execute communications programs designed to help them accelerate growth, capitalize on new market opportunities and build credibility. To learn more about BackBay’s approach and expertise in fintech communications please click here.
Ocrolus is a human-in-the-loop infrastructure company that transforms documents into data analytics with over 99% accuracy. Ocrolus technology is designed to help financial services companies make high quality decisions with trusted data and unprecedented speed. Inc. Magazine recognized Ocrolus as the #1 fastest-growing fintech nationwide and the #1 fastest-growing software company in NY. Visit ocrolus.com to learn more.
About BackBay Communications
BackBay Communications is an integrated public relations, content development, and digital marketing firm focused on the financial services sector including financial technology companies, private equity and venture capital firms, asset managers, and impact investing firms. BackBay focuses on helping its clients build their brands and drive growth. BackBay’s services include public relations, thought leadership content creation, digital marketing, branding, and website development. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit www.backbaycommunications.com.
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CONTACT: Jen Dowd
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK MASSACHUSETTS
INDUSTRY KEYWORD: SOFTWARE FINANCE PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING BANKING COMMUNICATIONS PROFESSIONAL SERVICES TECHNOLOGY
SOURCE: BackBay Communications
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PUB: 04/13/2021 07:30 AM/DISC: 04/13/2021 07:30 AM