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Press release content from Business Wire. The AP news staff was not involved in its creation. Launches First-Ever Educational Resource and Comparison Engine to Empower Home Sellers

February 5, 2019 GMT

IRVINE, Calif.--(BUSINESS WIRE)--Feb 5, 2019--A group of serial real estate technology entrepreneurs, including founders or current and former directors of companies including Ten-X,, LendingTree,, Fizber and Money360 today announced the launch of, a first-of-its-kind educational resource and proprietary recommendation engine for homeowners researching and evaluating the many ways to sell a home.

In a housing market that offers sellers a rapidly expanding array of innovative options, matching the right option with the needs of a unique seller in a particular market requires education. will revolutionize the home selling experience by allowing consumers to compare dozens of home selling options so they can decide which approach and resources enable them to sell for the highest price in the shortest amount of time, while minimizing fees. is completely free for the consumer. Click here to see how it works.

ADVERTISEMENT’s recommendation engine is powered by machine learning that considers thousands of data points for individual properties, local markets and individual seller preferences. Users are asked a few simple questions about their home and their top objectives during the sales process.’s proprietary technology then evaluates the top local real estate agents, institutional buyers, discount agent models and more to match the seller with the option that will best help them achieve their goals. also provides a personal concierge to assist the homeowner through their selling experience.

“Selling a home is one of the biggest financial – and often, most emotional – decisions people make, and because it may only happen once or twice during a lifetime, it’s not something that becomes second nature over time,” said Matt Woods, President of “ is committed to helping home owners understand all of the options available to them for selling their homes while protecting their valuable equity, and will serve as a trusted, unbiased resource throughout the home selling process.”’s board members include Jeff Frieden, co-founder and Chairman of and Ten-X; Evan Gentry, founder and CEO of Money360, Inc. and Fizber; and Steve Ozonian, lead director for LendingTree and former CEO of, who provide the company with a wealth of expertise spanning technology, finance and marketing in the real estate arena.

ADVERTISEMENT’s partnerships include emerging brands like Purplebricks, Home Bay, Homie, Redefy, Roofstock, REX, RedfinNow, Reali, Properly, as well as thousands of the top traditional real estate agents across the United States.

“Because there are countless new models available in the home selling space in addition to the traditional real estate broker model, there is a critical need for a service that makes sense of all the available options,” continued Woods. “ solves for this knowledge gap by bringing both traditional and emerging methods for selling a home all under one roof and providing free and unbiased guidance that is personalized for each home owner.”

About is the first-of-its-kind free, unbiased, educational resource and comparison engine for home owners researching the best method to sell their homes. The platform aggregates disruptive real estate services and top local brokers in one place to inform and educate users about the many options available to them. then uses its proprietary technology and personal concierge services to analyze objective and subjective factors – including local market characteristics, customer service rankings and personal preferences – to provide users with a free and unbiased recommendation for the most efficient, cost-effective route to selling a home.

For more information, please visit

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