Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Visa Makes Strategic Investment in Deserve

October 27, 2021 GMT

PALO ALTO, Calif.--(BUSINESS WIRE)--Oct 27, 2021--

Deserve, a fintech company transforming credit cards into mobile-centric software, announced today it has received a strategic investment from Visa to expand access to Deserve’s credit-card-as-a-service for financial institutions, fintechs and brands.

This press release features multimedia. View the full release here:

Visa joins other notable investors including Mission Holdings, Mastercard, Ally Ventures, Goldman Sachs Asset Management and Sallie Mae in advancing Deserve’s mission to modernize the credit card stack.


“This investment validates the industry’s embrace of a digital-first, embedded approach driven by APIs and SDKs,” said Kalpesh Kapadia, Deserve Co-Founder and CEO. “We’re transforming credit cards into software that lives on mobile devices not in wallets.”


Last year, Visa selected Deserve as a launch partner for its Fintech Fast Track program, which supports digital payment innovation by making it simple to collaborate with Visa and launch new fintech products. Earlier this summer, under the Fintech Fast Track program, Deserve partnered with BlockFi and Visa to launch the world’s first credit card with Crypto rewards, which has set new benchmarks in adoption and usage.

“Visa’s Crypto team collaborated with BlockFi and Deserve to launch a crypto rewards credit card that would appeal to crypto enthusiasts and introduce crypto to the masses,” said AJ Shanley, Vice President of Crypto at Visa. “The BlockFi Bitcoin rewards credit card has been an immediate success. We are excited about our partnership and new investment in Deserve and are looking forward to continuing to drive the adoption of crypto powered card programs together.”

Deserve is one of the first credit-card-as-a-service software platforms to leverage Visa’s instant issuance with uncompromising security and provide a seamless digital experience. Deserve has reimagined the credit card application process with a mobile-first approach, allowing consumers to apply, activate and provision their card in digital wallets within minutes.

The mobile-first platform will power mobile cards for major banks and financial institutions, fintechs and brand partners to offer innovative and differentiated rewards beyond simple cashback, points and miles.

About Deserve

Deserve is powering the future of fintech through digital-first, mobile-centric, highly configurable API and SDK based credit card solutions. Using machine learning and alternative data, Deserve provides partners with state of the art underwriting solutions that expand financial access. Deserve partners with financial institutions, fintechs, and consumer brands, universities and associations to develop, rapidly deploy and power white label and co-branded credit card programs. Deserve is a venture-backed fintech company whose investors include Mastercard, Goldman Sachs Asset Management, Sallie Mae, Ally Ventures, Visa, Accel, Pelion Venture Partners, Aspect Ventures, and Mission Holdings. Connect with Deserve on LinkedIn and Twitter or visit for more information.

View source version on

CONTACT: Yalda Rafie

SutherlandGold for Deserve



SOURCE: Deserve

Copyright Business Wire 2021.

PUB: 10/27/2021 10:25 AM/DISC: 10/27/2021 10:25 AM