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Press release content from Business Wire. The AP news staff was not involved in its creation.

SproutLoud Acquires Chicago-based Trade Fund Management Agency Strategic Fuse

April 13, 2021 GMT

SUNRISE, Fla.--(BUSINESS WIRE)--Apr 13, 2021--

SproutLoud, a leader in Distributed Marketing software solutions, announced today that it has acquired Strategic Fuse, a Chicago-based trade fund management agency.

As part of the transaction, Strategic Fuse clients converted their channel incentives to SproutLoud’s funds management system, with opportunities to add advanced channel marketing technology and services in one platform.

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SproutLoud’s funds management system enables brands to achieve better results with Co-Op Advertising. SproutLoud tracks Co-Op Marketing funds, MDF and other funding options that brands offer their networks of distributed partners in local markets. Using customizable easy-to-navigate marketing analytics dashboards, brands have greater visibility on the results of their marketing spend. Brands also have access to cost-saving claims management solutions. SproutLoud can replicate and simplify a brand’s existing claims and reimbursement system, within the platform, saving the brand up to 50% on claims processing costs. SproutLoud’s platform also offers instant co-pay options, designed to encourage and incentivize partners to participate in brand-preferred Co-Op Advertising offers. For brands that choose to transition from claims to instant co-pay, or allow both options within the same network, the SproutLoud platform includes change management features that mitigate any risk or disruption to their networks.

New and existing brand clients have the advantage of SproutLoud’s consolidated operation to promote, track and report on marketing programs. Increased visibility to all stakeholders enables better coordination between local, regional and national marketing programs and campaigns. With SproutLoud, brands receive enhanced marketing automation technology, services and efficiencies coupled with the experience and expertise to serve vast client networks.

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“It’s been a smooth and seamless transition with Strategic Fuse, which is now fully converted to SproutLoud’s software platform and product lines,” said Gary Ritkes, President of SproutLoud.

ABOUT SPROUTLOUD

SproutLoud is a leading SaaS-based Through Channel Marketing Automation platform, designed to increase brand sales through partners in local markets. SproutLoud’s advanced marketing automation technology simplifies every aspect of Distributed Marketing and delivers comprehensive analytics on tens of millions of touchpoints for major, category-leading brands. SproutLoud gives brands unparalleled visibility on ROI for individual tactics, campaigns, partner engagement and platform usage. With SproutLoud, brands have the advantage of responding rapidly to changing market conditions in real-time with data-driven decisions.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210413005769/en/

CONTACT: Media inquiries

Contact SproutLoud Senior Content Marketing Manager Elizabeth Vempala atevempala@sproutloud.com Sales inquiries

Contactsales@sproutloud.comor call 954-476-6211 x3

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: MARKETING ADVERTISING COMMUNICATIONS TECHNOLOGY SOFTWARE

SOURCE: SproutLoud

Copyright Business Wire 2021.

PUB: 04/13/2021 11:17 AM/DISC: 04/13/2021 11:17 AM

http://www.businesswire.com/news/home/20210413005769/en