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Press release content from Business Wire. The AP news staff was not involved in its creation.
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Press release content from Business Wire. The AP news staff was not involved in its creation.

CLG and Samsung Announce Marketing Partnership

April 13, 2021 GMT

NEW YORK--(BUSINESS WIRE)--Apr 13, 2021--

CLG, a top-tier North American esports organization, and Samsung Electronics America, announced a partnership in which Samsung will be the Official Computer Memory Hardware Devices Partner for all CLG teams. The partnership includes an editorial-style digital content series and premier brand integration throughout CLG’s team and player digital channels across Twitch, Twitter and Instagram.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210413005338/en/

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Samsung is also the Presenting Partner for CLG’s Amateur Competition Platform “Samsung Open Tournament Series,” where Samsung will be involved in all marketing assets and throughout the livestreams of Samsung Open Tournament Series events on the CLG Twitch Channel. The series is coed and provides an opportunity for everyone to gain experience in a competitive and comfortable environment.

The first Samsung Open Tournament Series will take place on April 24, with Amateur players competing in League of Legends. The monthly tournaments will alternate between League of Legends and fan-voted games.

“CLG has seen such a positive response to the Amateur Events that we’ve created over the last year and we can’t wait to expand on this venture with Samsung,” said Dan Fleeter, COO, CLG. “We believe there is a huge opportunity to engage with more Amateur esports players and Samsung is the perfect partner to help grow this platform exponentially as they understand like us the importance of every millisecond.”

“Samsung is proud to be chosen as CLG’s partner,” said Grace Dolan, VP of Integrated Marketing, Home Entertainment, Samsung Electronics America. “Bringing together the world leader in advanced memory technology with one of the largest esports organizations in the world, means that amateur esports players can enjoy some of the advantages the pros enjoy, in an arena where speed and performance are paramount.”

“When I took on this role at CLG, one of my primary goals was to create more inclusivity around the gaming community,” said Stephanie Harvey, Director of esports Franchise Development and Outreach, CLG. “CLG and I have always believed there was an excellent opportunity to lift up the amateur esports scene in ways that would make us all stronger. Samsung aligns with our beliefs perfectly and the Samsung Open Tournament Series is just the start of great programs we can build together.”

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In addition, Samsung will have its NVMe computer memory hardware products used throughout the CLG Performance Center, which provide faster data access than traditional SSD hard drives. Samsung will take part in several sweepstakes and promotions throughout the year where such Samsung products will be given as prizes to participants.

About CLG

CLG is a top tier North American esports organization respected for its championship legacy and passionate fanbase. CLG was founded originally in 2010 as a League of Legends team by George Georgallidis, with the intent of pushing the boundaries of esports and creating a thriving community around it. CLG is now one of the largest esports organizations in the world. CLG fields teams in all leading esports titles: League of Legends, Fortnite, Counter Strike: Global Offensive, Apex Legends and Super Smash Bros. In 2017, CLG partnered with The Madison Square Garden Company (now Madison Square Garden Sports Corp.), allowing CLG to further disrupt and cement its legacy in esports history. CLG has won multiple championships throughout its history, most notable are the LCS Summer 2015 Championship at Madison Square Garden, the LCS Spring 2016 Championship at Mandalay Bay; and the Halo 2016 World Championship in Hollywood, California. More information is available at www.clg.gg

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products and services across mobile devices, connected appliances, home entertainment, 5G networks and digital solutions. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210413005338/en/

CONTACT: MSG/CLG Contact:

Ryan Watson/Ryan.Watson@msgsports.comSamsung Contact:

Owen Sexton/Owen.Sexton@sea.samsung.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: SPORTS DATA MANAGEMENT GENERAL SPORTS TECHNOLOGY ELECTRONIC GAMES ONLINE MARKETING GENERAL ENTERTAINMENT ENTERTAINMENT COMMUNICATIONS HARDWARE

SOURCE: Madison Square Garden Sports Corp.

Copyright Business Wire 2021.

PUB: 04/13/2021 11:00 AM/DISC: 04/13/2021 11:01 AM

http://www.businesswire.com/news/home/20210413005338/en