AP NEWS
ADVERTISEMENT
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Global Influencer Marketing Platform Market 2020: Key Market Opportunities in the Integration of Artificial Intelligence - ResearchAndMarkets.com

December 18, 2020 GMT

DUBLIN--(BUSINESS WIRE)--Dec 18, 2020--

The “Influencer Marketing Platform Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Offerings, Application, Organization Size, End User, and Geography” report has been added to ResearchAndMarkets.com’s offering.

ADVERTISEMENT

The market was valued at US$ 148.04 million in 2019 and is projected to reach US$ 337.74 million by 2027; it is expected to grow at a CAGR of 13.4% from 2020 to 2027.

Influencer marketing is one of the most promising segments of the digital marketing mix. Influencer marketing has opened up a new world for brands and businesses to connect with discerning and elusive audiences. With the increasing adoption of smartphones, companies are strategically approaching their customers to build a strong customer relationship.

With the advancements in technology, influencer marketing has evolved across the world. Influencer programs are similar to responsiveness as in traditional media, which is causing a shift in ownership from communication budgets to media and marketing budgets. The advancements in influencer marketing platform and the way of advertisement has empowered the brands to run a program that activates thousands of influencers in a cost-effective manner.

Geographically, the influencer marketing platform Market is segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America Market. The Europe region held the major market share in 2019. In Europe, the NORDIC countries, along with Germany and the UK, held a key market share in 2019 and are expected to witness a high growth during the forecast period.

Boksi.com is one of the fastest-growing influencer marketing platforms in European countries. It has a presence in Sweden, Finland, Germany, Russia, Denmark, and Croatia. Boksi.com is known for a high number of micro-influencer and has successfully raised US$ 1 million to expand its service in Central Europe. The increasing funding and spending for influencer marketing are expected to drive the market in European countries.

Asia Pacific is expected to witness high Y-o-Y growth during the forecast period. Factors such as rapid urbanization, high number of young population, increasing disposable income, advancements in technology, and increasing purchasing power of consumer goods are creating a huge opportunity for influencer marketing. Vendors of influencer marketing platform are strategically expanding their footprint in the developing countries of Asia Pacific to tap the opportunity. For instance, In May 2019, TopSocial, one of the leading influencer marketing platforms of China, announced to expand its footprints in the Indian market. With the expansion, TopSocial will enable brands to create creative, localized, and customized content for the Indian market.

ADVERTISEMENT

AspireIQ, Inc; InfluencerDB; IZEA Worldwide Inc.; JuliusWorks Inc.; Launchmetrics (Fashion Gps, Inc.); Lefty (Modern Agency SAS), Mavrck (Apifia Inc.); NeoReach; Traackr, Inc.; and Upfluence are among the key companies operating in the influencer marketing platform market.

Impact of COVID-19 on Influencer marketing platform market

Although COVID-19 pandemic has resulted in fewer brand collaborations, digital platforms have gained immense traction. This factor has led to the increase in use of social media platforms during people’s practice of social distancing. With the increasing use of social media, influencers have gained an opportunity to keep their active audience engaged, with their creative and positive content.

Obviously, an influencer marketing platform provider, published a Trends Report: The Impact of Coronavirus on Influencer Marketing. In March 2020, the company surveyed more than 1,000 influencers for measuring the impact of COVID-19 on them. The company also analyzed its data, which included 7.5 million Instagram posts, 2,200 TikTok influencers, and 260 campaigns. According to the report, there was ~33% increase in brands seeking to hire influencers to create their photo and video assets due to the temporary shutdown of production agencies.

The influence marketing platform market was affected during Q1 and Q2 of 2020 owing to the temporary shutdown of several businesses. However, this factor has reduced the brand’s advertising cost across the COVID-19 afflicted regions, offering an opportunity for brands to channelize it in a way to reach a broader pool of audience.

Key Topics Covered:

1. Introduction

1.1 Study Scope

1.2 Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

4. Influencer Marketing Platform - Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.3 Ecosystem Analysis

5. Influencer Marketing Platform Market - Key Industry Dynamics

5.1 Key Market Drivers

5.1.1 Video Content is Expected to Have Positive Impact on Influencer Marketing Platform Market

5.1.2 Growing Number of Users on Social Media Platform

5.2 Key Market Restraints

5.2.1 Change in Social Algorithm

5.3 Key Market Opportunities

5.3.1 Integration of Artificial Intelligence with Influencer Marketing Platform

5.4 Future Trends

5.4.1 Micro-Influencers Are Making Positive Impact on Market

5.5 Impact Analysis of Drivers and Restraints

6. Influencer Marketing Platform Market- Global Analysis

6.1 Global Influencer Marketing Platform Market Overview

6.2 Global Influencer Marketing Platform Market Forecast and Analysis

6.3 Market Positioning- Top Five Players

7. Influencer Marketing Platform Market - By Offerings

7.1 Overview

7.2 Global Influencer Marketing Platform Market Breakdown, By Offerings, 2019 & 2027

7.3 Solution

7.4 Service

8. Influencer Marketing Platform Market Analysis - By Application

8.1 Overview

8.2 Global Influencer Marketing Platform Market Breakdown, By Application, 2019 & 2027

8.3 Search & Discovery

8.4 Campaign Management

8.5 Influencer Relationship Management

8.6 Analytics & Reporting

9. Influencer Marketing Platform Market Analysis - By Organization Size

9.1 Overview

9.2 Global Influencer Marketing Platform Market Breakdown, By Organization Size, 2019 & 2027

9.3 Small & Medium Enterprise

9.4 Large Enterprise

10. Influencer Marketing Platform Market Analysis - By End-User

10.1 Overview

10.2 Global Influencer Marketing Platform Market Breakdown, By End-User, 2019 & 2027

10.3 Fashion & lifestyle

10.4 Marketing Agencies

10.5 Retail & consumer Goods

10.6 Travel & hospitality

11. Influencer Marketing Platform Market - Geographical Analysis

12. Impact of COVID-19 Pandemic on Influencer Marketing Platform Market

12.1 Overview

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Key Facts

14.2 Business Description

14.3 Products and Services

14.4 Financial Overview

14.5 SWOT Analysis

14.6 Key Developments

  • AspireIQ, Inc.
  • InfluencerDB
  • IZEA Worldwide, Inc.
  • JuliusWorks, Inc.
  • Kolsquare
  • Launchmetrics
  • Lefty
  • Mavrck
  • NeoReach
  • Traackr, Inc.
  • Upfluence Inc.

For more information about this report visit https://www.researchandmarkets.com/r/tmdjmh

View source version on businesswire.com:https://www.businesswire.com/news/home/20201218005501/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

KEYWORD:

INDUSTRY KEYWORD: MARKETING COMMUNICATIONS SOCIAL MEDIA

SOURCE: Research and Markets

Copyright Business Wire 2020.

PUB: 12/18/2020 11:06 AM/DISC: 12/18/2020 11:06 AM

http://www.businesswire.com/news/home/20201218005501/en