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Worldwide Online Classifieds Industry to 2024 - Rise in Use of Mobile Wallets is Driving Growth - ResearchAndMarkets.com

January 5, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Jan 5, 2021--

The “Global Online Classifieds Market (by Product Type, Source and Region): Insights & Forecast with Potential Impact of COVID-19 (2020-2024)” report has been added to ResearchAndMarkets.com’s offering.

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The global online classified market is expected to reach US$32.33 billion in 2024, increasing at a CAGR of 9.40%, for the duration spanning 2020-2024.

The factors such as growth in mobile advertisements, the rise in use of mobile wallets, increasing number of smartphone users, rapid urbanization and rising usage of the internet would drive the growth of the market. However, the market growth would be challenged by a lack of transparency and problems associated with the tough ranking competition. A few notable trends include incorporation of augmented reality in advertisements, rising penetration of eCommerce, growing investments in artificial intelligence and integration of big data in advertising strategies.

The global online classified industry is expanding rapidly, covering a broad range of advertisements related to both buying and selling of the products as well as services. These advertising platforms provide individuals with both free as well as paid versions of listings. Various eCommerce companies, based on customer-to-customer businesses, are earning profitable growth from displaying sponsored ads on their webpages. Displaying classified ads proves to be a lucrative source for the market growth of online classified on a global pace.

The fastest regional market is North America, due to the large pool of internet and smartphone users, who contributed to the huge online data and pay per click traffic. Europe and the Asia Pacific also secured a considerable share in the global market, owing to the technological advancements and growth of online media platforms for marketing. Further, the unprecedented time of the COVID-19 pandemic is leveraging the importance of online shopping among people, which is acting as a vital opportunity for marketers to increase the performance of their business through digital advertising and thereby is expected to drive the growth of the online classified market globally.

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Companies Mentioned

  • Adevinta
  • Auto Trader Group
  • Naspers
  • Quikr
  • Rightmove
  • Scout24

Scope of the report:

  • The report provides a comprehensive analysis of the global online classified market.
  • The major regional markets (North America, Europe, Asia Pacific and ROW) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Naspers, Adevinta, Auto Trader Group, Scout24, Rightmove and Quikr) are also presented in detail.

Key Topics Covered:

1. Overview

1.1 Introduction

1.2 Advantages of Online Classified Ads

1.3 Classification of Online Classifieds

1.4 Online Classified Models

1.5 Basic Structure of Online Classified

2. Impact of COVID-19

2.1 Increase in Digital Activities

2.2 Upsurge in Retail E-commerce Website Traffic

2.3 Rise in Social Media Advertisement

2.4 Strategies to Increase the Visibility of Ads

3. Global Market Analysis

3.1 Global Online Classified Market by Value

3.2 Global Online Classified Market Forecast by Value

3.3 Global Online Classified Market by Product Type

3.4 Global Online Classified Market by Source

3.5 Global Online Classified Market by Region

4. Regional Market Analysis

4.1 North America

4.2 Europe

4.3 Asia Pacific

4.4 ROW

5. Market Dynamics

5.1 Growth Drivers

5.1.1 Growth in Mobile Advertisement

5.1.2 Rise in Use of Mobile Wallets

5.1.3 Increasing Number of Smartphone Users

5.1.4 Rapid Urbanization

5.1.5 Rising Usage of the Internet

5.2 Key Trends and Development

5.2.1 Incorporation of Augmented Reality (AR) in Advertisements

5.2.2 Rising Penetration of E-Commerce

5.2.3 Growing Investment in Artificial Intelligence (AI)

5.2.4 Integration of Big Data in Advertising Strategies

5.3 Challenges

5.3.1 Lack of Transparency

5.3.2 Problem Associated with Tough Ranking Competition

6. Competitive Landscape

6.1 Global Market

6.1.1 Key Players - Revenue Comparison

6.1.2 Key Players - Market Capitalization Comparison

6.1.3 Key Players - Advertising Policies of Online Classifieds

7. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/546cif

View source version on businesswire.com:https://www.businesswire.com/news/home/20210105005787/en/

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SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 01/05/2021 12:30 PM/DISC: 01/05/2021 12:30 PM

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