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Global A2P Messaging Market Report 2021: Analysis and Forecast, 2020-2026 -

February 26, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Feb 26, 2021--

The “Global A2P Messaging Market By Component, By Application, By Deployment Type, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026” report has been added to’s offering.

The Global A2P Messaging Market size is expected to reach $77.1 billion by 2026, rising at a market growth of 3.7% CAGR during the forecast period.


SMS is a universal method to reach people by using the basic feature phone without supplementary access to data services. The application-to-person (A2P) SMS is a form of SMS service, which is sent from an application, mostly from a web application to mobile users. This type of SMS service is mainly used for marketing messages, alerts, notifications, and flight alerts.

SMS can outreach any network across the world and is centrally invoiced, which makes it the most popular content delivery medium. Sometimes, SMS are sent from the user to the web application; in that case, it is known as person-to-application (P2A) messaging. A2P SMS services are used in many sectors including banking and financial institutions, tourism, e-commerce, entertainment, healthcare, etc.

The telecom industry played an important role during the Covid-19 pandemic as it helped in supporting the digital infrastructure of the nations. Each & every person and the government whether it is state, federal, provincial, or local, were connected with one another to deliver and get real-time information about Covid-19. The healthcare, media & entertainment, telecommunication, utilities, and government institutes are working day and night to cope up with the condition emerged due to the pandemic and provides prerequisite services to individuals.

It’s an important phase for all the vendors of A2P messaging as they helped telecom operators in every possible way. There was a heavy messaging traffic recorded by the telecom operators on the regular basis across the world. During the pandemic, almost every firm is working remotely that develops the complexity to support an on-field telecom engineer to configure and operate SMS firewall deployment.


The rise in A2P message traffic and securing messages from unauthorized access create new opportunities for A2P messaging vendors. The A2P traffic is estimated to increase, after the pandemic, because of the increasing utilization of online services around the globe.

Scope of the Study

Market Segments covered in the Report:

By Component

  • Platform
  • A2P Service

By Application

  • Customer Relationship Management Services
  • Promotional & Marketing Services
  • Authentication Services
  • Pushed Content Services
  • Others

By Deployment Type

  • On Premise
  • Cloud

By End User

  • BFSI
  • Hyperlocal Businesses
  • Travel & Hospitality
  • Healthcare
  • Retail & eCommerce
  • Others

Companies Profiled

  • AT&T, Inc.
  • Orange S.A.
  • Twilio, Inc.
  • Tata Communications Limited (Tata Group)
  • Sinch AB
  • China Mobile Limited
  • Proximus Group (BICS)
  • Sify Technologies Limited
  • Infobip Ltd.
  • Genesys Telecommunications Laboratories, Inc.

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SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 02/26/2021 06:36 AM/DISC: 02/26/2021 06:36 AM