MusclePharm Closes More Pre-Orders Reaching Pre-Production Sales Goal of $1 Million for MP ...
CALABASAS, Calif., Aug. 23, 2021 (GLOBE NEWSWIRE) -- MusclePharm Corporation (OTCMKTS: MSLP), a global provider of leading sports nutrition & lifestyle branded nutritional supplements, today reported that they have closed $1.0 million to date in pre-orders for MP Performance Energy, their new functional energy drink line, through their eight collective distributors. These orders will begin to ship in September 2021. MP Performance Energy will be on shelves in initial markets this September and FitMiss will be on shelves by close of 2021.
Mr. Ryan Drexler, MusclePharm’s CEO and Chairman of the Board, stated, “Our ability to secure multiple top distributors and $1 million in pre-orders before product launch speaks to the strength of our brand name and our new energy business partners. We are just getting started in the functional energy space but I have every confidence in our beverage business and our ability to hit $30 million in annual sales in 2023. In honor of reaching $1 million in pre-order sales we will be donating 2,500 cases of MP Performance Energy to first responders across the United States and will be establishing a charitable fund. We will issue a release with further details on this fund in the coming weeks.”
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About MusclePharm Corporation
MusclePharm® is an award-winning, worldwide leading sports nutrition & lifestyle company offering branded nutritional supplements. Its portfolio of recognized properties include the MusclePharm® Sport Series, Essentials Series, and recently-launched Natural Series, as well as FitMiss™ – a product line designed specifically for female athletes. MusclePharm® products are available in more than 100 countries globally, with its Combat Protein product lineup being the company’s most popular.
John Mills, Managing Partner