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Press release content from KISSPR. The AP news staff was not involved in its creation.

What is SEO and Why Startups Need It

August 3, 2022 GMT

08/03/2022, San Diego, CA // KISS PR Brand Story PressWire //

Search engine optimization (SEO) is a general term that covers several techniques related to online marketing. SEO refers to making a website more visible in search results. It is the act of increasing both the quality and quantity of site visitors and the display of your image via non-paid, also known as organic web crawler results. Understanding web crawlers and human search behavior are necessary for effective website optimization.

Successful SEO attracts visitors and web crawlers to a website’s pages. In other words, it’s a hybrid of technical writing and public relations. On January 1, 1991, Sergey Brin and Larry Page introduced the word SEO, which was later defined as “search engine optimization.” SEO is an excellent approach to improving the quality of a website and making it easier for customers to explore.

Why SEO is important


If you run a website or blog, you’ll want it to appear on the first page of Google’s search results. You can get to the top of search engine results using SEO tactics. Search engine optimization is critical because:

  • In search engine results pages (SERPS), most users click on one of the top five links to explore a website further. Getting your website to the first page of search results is essential if you want to boost the number of people visiting your site or buying from your online shop.

  • SEO is more than simply indexing a website’s pages; good SEO practices can enhance the user experience and make a site easier to navigate for the end user.

  • Online indexes are trusted sources of information for clients, and having a presence in high-ranking positions for relevant keywords is an excellent way to gain their confidence.

  • You may utilize SEO to help your site grow in the eyes of the general public. Your site will be advertised on Facebook, Twitter, and other social media sites by people who find your site using search engines like Google or Yahoo.

Why startups need SEO

SEO gives startup consumer behavior data

SEO may help new companies learn more about their prospective customers since they don’t know who they are at the beginning of a company. It is possible to use search engine optimization tools to acquire this information, which may be used to develop a better website focused on attracting customers who make a difference.

SEO increases both traffic and sales.

Great SEO may boost traffic, and as a result, your conversion rate and revenue will rise. Instead of focusing on other advertising methods, enhancing your site’s SEO will provide more excellent results. Choosing the perfect keyword method and creating unique, high-quality content will bring your website the right quantity of visitors.

SEO boosts search engine rankings.

One of the primary reasons you should work on SEO is to get your site to rank on the first page of Google searches since research indicates that most people only look at the sites listed on the first page of Google and disregard the pages after that. SEO is essential if you want to attract more prospective customers to your website.


SEO increases the worth of a brand.

A startup must create a brand image, and effective SEO may assist you. Positioning high will guarantee that your prospective customers get more confident in your concept and talk about it, increasing your natural traffic.

Web optimization assists in creating a highly positioned, ideal, simple, and accessible site with high-quality content; as a result, your customers will trust the website, increasing the worth of your brand.

SEO is organic

Advertising may be an expensive tactic. SEO, on the other hand, is less expensive and lasting.. Its results outperform any other promoting tactic, so it should be on your wish list.

Search engine optimization is a low-cost method that produces good results, so don’t overlook it. LInk Building and other Content services will help you get to the first page of Google organically.

Prioritize SEO in your vision-based plan to guarantee that your company takes off and earns a lot of money. Quantm Media can help you get your website on the top page of Google.

Good SEO means a positive user experience.

One of the purposes of search engine optimization is to enhance your site’s ‘visibility’ and bring in more people. Still, we can also argue that excellent SEO delivers a better user experience, which implies that your site will be more visited if everything runs well, quickly, and efficiently. Simply said, the user wants to find information or anything it seeks. It isn’t easy to expect your site to succeed until that’s the case.


SEO is constantly changing and improving.

There’s a good chance that as you’re reading this, some SEO strategies are in use to boost the visibility of your website. That doesn’t indicate that the same strategies will be effective in the future. Simply put, the search engine is evolving, and if you want to be on the first page, you need to adapt to the market. Also, it is commonly known that search engines like Google often change their algorithms, so if you want your site to be successful, you need to seek the help of SEO Services in San Diego.

Make sure you get to page 1!

So far, we’ve focused on the importance of the well-known Page 1. According to several studies, visitors are more likely to click on the sites that show as the top three search results. Even if that figure is around 40%, over 30% of pages on Page 2 and even Page 1 never get clicked should urge you to work on SEO for your site. Combining SEO with a high user experience is the best option for any website. You will likely score well if you provide the user with what they are searching for.

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