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Press release content from MarketersMEDIA. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from MarketersMEDIA
Press release content from MarketersMEDIA. The AP news staff was not involved in its creation.

Amara Finance Completed A Million Dollar Seed Round Funding

June 29, 2021 GMT

As the Polkadot parachain slot auction heats up, some ecological landing project has entered the public view, and it attracted unprecedented attention, Amara is one of them.

In June 2021, Amara announced that it has secured its seed round funding, the financing scale is one million US dollars.

Based on the introduction of Amara official: Amara is the Polkadot ecosystem multi-chain assets loan service provider, including 2 types of assets: mainstream assets and long tail assets, an assets cross chain protocol Mara-link, and financial derivatives such as NFT, impermanence lottery etc.
 
The short term goal is to become the most popular loan market of the Polkadot ecosystem, and introduce as many assets as possible into the Polkadot ecosystem.
 
This round financing was announced to be completed this April, the investors include dozens of advanced institutions such as Digital Renaissance Foundation,DFG、Chain Capital、PreAngel、Dragon Roark、Waterdrip Capital、BTX Capital、AngelONE etc.

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Currently, Amara is financing its strategic private equity round, a new round of financing news will be released at a suitable time.
 
Amara: focusing on capturing Polkadot ecological value
 
Gavin Wood announced the initiation of Polkadot advance network Kusama parachain slot auction. Kusama slot auction is seen as the main rehearsal of Polkadot slot auction, the latter is more appealing and anticipated.
The meaning of parachain auction is significant.
 
Before parachain, Polkadot was just Polkadot, a meta protocol with a fundamental protocol; its value is Polkadot’s own value. After parachain, the Polkadot ecosystem started, and it is the beginning of Polkadot value capturing, while the biggest value captured is from Polkadot ecological increment market.
 
Amara is a one stop application developed on Acala Network focusing on value capturing, and it concentrates on the Polkadot DeFi ecological increment market.
 
Amara proposed its personal asset cross chain protocol, hoping to introduce more assets into Polkadot ecology, realizing the expansion of the new DeFi boundary.
 
Two types of assets and one protocol, expand DeFi new boundary
 
The slogan of Amara is “expand DeFi new boundary”.
 
How to realize it?
 
Amara proposed “two types of assets and one protocol”. Two assets are mainstream assets and long tail assets(premium minor crypto assets) with Mara-link assets cross chain protocol.
 
Amara loan product includes two assets, mainstream assets and long tail one. Long tail assets are second tier bluechip cryptos or minor assets. Multiple round market experiences tell us that compared to the stable performance of mainstream cryptos such as BTC, ETH etc, the performance of the minor cryptos is better, and it is favored more by investors.
 
Amara team focus on 2 directions of long tail assets loan:
1.Stake mainstream assets and borrow long tail assets;
2.Stake long tail to borrow long tail. 
The latter is more difficult, and requires a better interest model, more sound clearing mechanism, and higher asset security.
 
The scale of the loan market has a strong positive correlation with the scale of assets on the chain. Besides the assets in Polkadot ecology, Amara focuses on introducing more premium assets into Polkadot ecology. Mara-link is the one to take the responsibility: the asset cross chain protocol proposed by Amara introduces more premium assets into Polkadot ecology by Mara-link. The above means not only Amara builds its products, but also it plans to deeply participate in the underlying infrastructure construction of Acala and Polkadot.
 
Just like the team mentioned, Acala’s DeFi’ structure is very solid like that of Polkadot’s, however, when facing the markets and users, Amara needs to accomplish more. Amara will not sit and wait but participate.
 
If loan is the goal of the first phase of Amara, finance is the goal of the second phase. Blockchain financial derivatives has just started, Polkadot ecology’s finance is empty, this all needs exlopration.
 
AAVE founder hinted that NFT is a collateral, in Amara financial derivatives roadmap, NFT occupies an important position, besides, there are sections such as lossless lottery, market prediction etc. and of course loan section will be completed well first.
 
Tokenomics model, let value truly integrate into MARA
 
Amara’s crypto is MARA, that is the platform’s equity and governance crypto, the total amount is 150 million. 

MARA crypto original distribution is as follows:
4% seed round
11% IDO and strategic private equity round, IDO occupies majority
55% mining reward, liquidity mining reward occupies a part
10% ecological reward 
20% team reward

MARA use cases are mainly:
Community governance: Eligible MARA holders can propose constructive advice to Amara. All MARA holders have the corresponding voting rights. Amara establishes a dynamic incentive mechanism to improve user governance efficiency
Debt pool quota: The long-tail asset loan section has a special deposit and loan quota, and stake MARA to obtain more loan quota.
Insurance Staking: The MARA deposited in insurance staking is used as a risk margin in certain emergency situations.
Asset gain: Users’ mining process introduces the “popular mining acceleration pool”, the more MARA they hold, the more mining profit.
Risk deposit: Amara platform revenue will be used to purchase high-quality stable assets as platform risk deposit, such as BTC/DOT/ETH/KSM/ACA, etc. The platform can mortgage these assets, and under the premise of asset security, borrow assets from other loan platforms to secure user assets.
Asset withdrawal: When withdrawing assets, the repurchase and destruction of vToken requires a certain amount of MARA as the destruction cost.

Technology and operation power on till the launch of Acala main network.
 
Currently, Amara loan products beta version is deployed in the Acala Mandla TC6 version test network, which is released after the main network’s launching.
 
The deposits and loans of USDT, ACA, BTC and DOT assets are first launched, and liquidity farming is available on the test net. Users are rewarded with MARA by deposits and lending. These functional models are internally tested to further improve product stability.
 
Mara-link is another key point, the technical research is completed early this June, which will be launched late this June.
 
In perspective of operation, the global airdrop event schemed by Amara North American business team was launched recently, and the time duration is 3 weeks with 30,000 MARA in the reward pool. During the event, North American BD Neal will be invited to several AMA events. Follow Amara twitter to view the event details.
 
When the internal test of Amara loan products is done, an internal event is initiated. The Old Friend NFT holders of Acala have extra benefits, stay tuned.

Get the latest updates on Amara  on its social media channels:
Website: https://www.amara.finance
Telegram: https://t.me/AmaraFinance
Discord: https://discord.gg/6KHbFCuX
Medium: https://amara-finance.medium.com
Twitter: https://twitter.com/AmaraFinance
White paper: https://github.com/AmaraFinance/Amara-White-Paper

Contact Info:
Name: Neal
Email: Send Email
Organization: Amara Finance
Address: 247 INCORPORATORS LTD, 2 WOODBERRY GROVE LONDON ENGLAND N12 0DR
Website: https://www.amara.finance/

Source URL: https://marketersmedia.com/amara-finance-completed-a-million-dollar-seed-round-funding/89031620

Source: MarketersMedia

Release ID: 89031620